Albert Einstein once said “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
That comes out to roughly 92% of the time Einstein would use over the course of an hour in thinking about a problem vs. the 8% he would leave aside for actually solving it. Clearly, when it comes to the problem of big data, marketers have spent nearly the same percentage on the problem itself vs. addressing the problem head on with a solution.
That point was essentially echoed by Oracle Marketing Cloud GM and SVP Kevin Akeroyd in a new AdWeek article out today. Some of the key points made by Akeroyd include:
The topic of big data is, of course, not a new one by any means. Every marketer the world over is aware of the sheer amount of data that is being created every single day, hour, minute and second. "Marketers need plenty of data," says Akeroyd. "But it really comes down to how you use it and your ability to activate the right data at the right time for the right individual."
In other words, marketers need to spend more than 8% of their time thinking about the solution to the problem.
One way to do just that is by downloading the Modern Marketing Essentials Guide to Data Management.