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Best practices to make the most of push notifications

Steve Olenski
Master Principal Sales Architect

On May 28, the webinar Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics.

In a blog post last week, we wrote about the highlights from the first part of the webinar: the global state of the mobile app & push notification markets.

Today, we're going to cover the second part of the webinar: best practices to make the most of push notifications.

Here are some key highlights:

Start early in the app development process

  • When developing an app ,it is very important to spend some time to understand the role of push in the app

Understand the user’s interests and desires

  • Give user control
  • Let them opt in and opt out of individual types of pushes
  • Allow the consumer to choose the volume/frequency

One example is ESPN's Notification Center

ESPN Mobile Notification Center

Make sure push notifications are timely and relevant

  • Deliver push notifications when the consumer says they want them, not when you want them
  • Make the message relevant to their preferences

Integrate push notifications into your overall CRM strategy

CRM Segmentation2

Use push notification to complement other messaging and CRM tactics

  • Email and SMS will continue to reach the largest audience
  • Push notifications will extend messaging beyond smartphones
  • Performance from various direct marketing channels will evolve

To hear the entire webinar please click here and look for the third and final part of this three-part series next week!

PLUS…  We are proud to announce the launch of the first-ever Mobile Orchestration Guide!

The premise is that mobile marketing has fundamentally shifted consumer behavior. Marketers have responded by using an assortment of tacticsSMS, push notifications and advertisingbut most are delivered in silos, creating fragmented experiences that frustrate customers.

The real opportunity lies in mobile orchestration: unifying mobile technologies and delivering experiences that speak to customers as individuals.

Our new guide provides expert guidance to get your mobile marketing orchestrated, from basic talking points to examples and steps you can take today.

Just click on the banner below to download your copy today!


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