Date: Friday, December 18, 2009
B2B magazine's recent "2010 Outlook" indicates social media marketing will be of rising importance for business-to-business (B2B) marketers.
This was proven with the experience of one of my B2B clients who focus on a professional market. They indicated that Facebook was the winner when it came to driving engagement and Twitter was the winner when it came to driving revenue. What was surprising to me was that professionally focused LinkedIn was well down on their list when it came to engagement and driving revenue.
Their social campaigns have been running for just a few months and they consider the jury to still be out regarding long-term trends. However, their initial campaigns have proven that social, as an important channel to increase engagement, drives sales and provides user generated content to enhance their email programs.
B2B marketers, have you included social media as a part of your 2009 marketing mix? If so, what channels and which have been the most effective in driving engagement, sales and/or leads? Are you using this User Generated Content to enhance your email content? I am interested in your comments.