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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Aussies agree Modern Marketing can only get hotter

Steve Olenski
Director of CMO Content & Strategy

[[The following is a guest post written by Andrea Dixon, Marketing Manager, JAPAC]]

Some of Australia’s most recognised brands showcased how their businesses have embraced the way of the modern marketer by implementing solutions that are simple to use, customer-centric and enterprise ready at the recent launch events for Oracle Marketing Cloud in Australia.

The Australian events kicked off in early September at the hottest venues in Sydney and Melbourne where over 300 modern marketers convened for the unveiling.

Australia welcomed Oracle Marketing Cloud General Manager and Vice President Kevin Akeroyd who took the stage to introduce the strategy for Oracle Marketing Cloud, discussing how it enables marketers to engage with customers in a more personalised way to Oracle-Marketing-Cloudinform, educate, and build lasting and profitable relationships. Following this overview, Chris Lynch, Director, Product Marketing, brought the solution to life with a demo that showed how with data-driven solutions, Oracle Marketing Cloud enables marketers to influence customers to find the right products, remain loyal, and become “ideal customers” who serve as advocates for their brands.

Event attendees were captivated by lively discussion from Australian Oracle Marketing Cloud customers who shared views on the challenges Australian marketers are facing on the journey to modern marketing and how with the simplicity of Oracle Marketing Cloud they’re changing the way they interact and build loyalty, taking a customer-centric approach to overcome these challenges.

Discussion Highlights include:

  • American Express shared how by leveraging data and analytics, they’ve been able to engage customers via email marketing in a much smarter way, growing returns.
  • Australian television network, Network Ten, discussed how the company has been able to shift its marketing execution from a campaign based approach to an ‘always on’ approach.
  • Telstra, Australia’s largest telecommunications company, shared how creating a signature experience for their customers, no matter what stage on the customer journey they’re at, is key to ensuring they’re creating an optimal experience and ultimately increasing advocacy.

The events also featured a line-up of industry thought leaders as guest speakers including Which-50 author Andrew Birmingham, ADMA CEO Jodie Sangster and Deloitte’s digital marketing team.

So what were people saying at the event? Check out the conversation from attendees on twitter with #OMCAU. To see photos from the events, visit the Oracle Marketing Cloud Facebook page.

See how the press covered our news:

Main image source: metropole.com.au

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