Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

Ask the CMO: What's your plan for the rest of the year?

Steve Olenski
Master Principal Sales Architect

You know how they say, whoever they are that is — that if you want to know something you simply ask a question?

I kind of just did that just there, didn't I?

Well, we're inquisitive people here at Oracle Marketing Cloud and as such we have questions, in this case specifically for chief marketing officers (or VPs of Marketing.)

In this initial installment of Ask the CMO, a new feature whereby we will pose one single question to a panel of CMOs then share the answer, here's what we asked:

"What is your biggest marketing priority for the rest of the year?"

One example is the following from Laston Charriez, SVP, Marketing North America, Western Union:

Our focus is to reach our consumers when and where they are receptive to our marketing message via an omni-channel approach. We are building upon on our consumer centricity strategy, and using data intelligence to enhance our product portfolio, and our customer experience. At Western Union - innovation has become the way of doing business.

As for the others, well you can simply click on the SlideShare and see for yourself. Enjoy!

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.