Our latest Customer Success Symposium took place last month, the biggest and most successful that we have hosted so far. With 200+ attendees and eight presentations from a variety of customers, we were thrilled with not only the number of delegates but also the international flavor to our audience. We shared the stage and the day with a variety of organizations from France, Germany, Sweden and others and were humbled by the fact that so many of our customers had made extremely long journeys to join us for the day.
We have always regarded the Symposium as a great opportunity for us to hear feedback from our customers and as a vehicle for them to share their learnings around optimization with other organizations. Hearing the numerous success stories throughout the day was a pleasure not only for the team at Maxymiser to hear, but also for our prospects that joined us on the day. From hearing that CXO is not “like a box of chocolates” from our VP Product Jessy Schoss, to laughing out loud at the step by step guide on ‘how to how get started with optimization’ by Emilija Frew, Global Head of Online, Tele2 , it’s fair to say that the presentations throughout the day were both informative and enjoyable.
The first client presentation of the day was given by Fabian Schwaiger, Conversion Manager and Stephan Uhel, Team Lead CRO/WA, Sixt, in which the evolution of mobile and apps was discussed. The pair revealed that much consideration was given prior to embarking on inApp iOS testing, and that speculation was made as to how much should be tested in the first campaign. After successfully completing their first inApp test, Sixt delightfully revealed that Schwaiger is already working on their second inApp test, and lots of future projects surrounding the mobile segment will be rolled-out in the near future. Lastly, the “big question mark” was addressed: the Sixt duo declared that a challenge we must inevitably face is the constant change in web-usage and its devices. Their advice? We should concentrate on the present – and right now that means Apps.
In the next presentation, titled ‘Starting Over: Implementing Conversion Optimization at Paddy Power’, Craig Martin, Conversion Optimization Executive, Paddy Power, revealed that since working with Maxymiser, Paddy Power has been able to “Stop and reset, gain an effective methodology, harness reliable data and built a hugely successful relationship.” At the same time, over in Track 1 in her presentation titled ‘Break Everything’, Helen Colclough, E-commerce Development Manager, River Island, furthered the sharing of success by commenting “Maxymiser helps us optimize faster, take bigger risks and deploy change more confidently.”
These three examples are just snippets of the success that was celebrated throughout the day; the presentations emphasized the great relationships we strive to share with our clients.
It was not only the strength of our customers’ relationships with Maxymiser that was discussed throughout the day, but also the results that have been witnessed from the campaigns too. Jonathan Hedger, Head of E-commerce, Totaljobs Group, was quick to explain how they saw a 7.9% uplift in revenue after 5 weeks from their homepage optimization campaign. These significant results didn’t stop here and were frequently mentioned in each presentation throughout the day. They were also followed by a key statement from Helen Colclough who stated, “You have to continuously question everything”. Helen revealed that although assumptions can be made before campaigns are run, you have to always question what you think is right, and let the results do the talking.
Symposium attendees would agree that this was a common theme throughout the event; and it is simultaneously a reason why many of our customers choose to deploy optimization campaigns; having results in clear and precise figures can often be enough to identify where assumptions might be out of sync with the customer experience, and can then drive a hugely successful optimization campaign that informs overall business strategy.
We value the response that we receive from our Customer Success Symposia, and welcome even more of you to join us at our next Symposium in March 2015. We must also say a final thank you to all who attended, but most of all to Sixt, Bennetts, TotalJobs Group, Orange, River Island, House of Fraser, Paddy Power, Tele2 and James McCormick from Forrester for taking the time to share their insights and learnings.
If you would like to come along to the next Customer Success Symposium, please register here.