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  • February 27, 2012

AM Inbox: Yahoo link re-coloring glitch

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Wayfair, 2/24 — Vamoose, winter.
A recent change to Yahoo Mail means that some links in emails are being re-colored blue with a bottom dotted border, as are the links in the navigation bar of this Wayfair email, which unfortunately makes them all but impossible to read. An REI email on Friday also had a link affected by this issue. You can find the fix to this problem spelled out in detail on the Responsys New School Marketing Blog. This is just one more reminder that marketers need to routinely check the rendering of their emails in all the major email clients and browsers.

Feb. 24, 2012 Wayfair email
View this email full-sized.

Kmart, 2/24 — All TVs on sale, over $300 OFF + huge savings on Sofia Vergara clothing
I’m going to call this our first reference to March Madness. Similar to emails promoting “the big game” (a.k.a. The Super Bowl and BSC bowl games) (see The Big Game tag), March Madness emails will typically be focused on promoting TVs, food and party goods, furniture, and NCAA-licensed goods.

Feb. 24, 2012 Kmart email
View this email full-sized.

Coach, 2/24 — Celebs and their Coach bags.
Similar to a recent Ann Taylor email that highlighted a garment worn by Michelle Obama (see Feb. 8 AM Inbox), this Coach email draws attention to recent celebrities seen with Coach bags.

Feb. 24, 2012 Coach email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
JCPenney, 2/24 — Proud Sponsor Of The Academy Awards
Coldwater Creek, 2/24 — 25% off + Free Shipping: Pre-Oscar Party Savings!
Oriental Trading, 2/24 — Score savings on college basketball party supplies! $0 shipping
dELiA*s, 2/24 — LOOK OUT, SPRING! $19.50 Swimwear + Shop Prom NOW!
J. Jill, 2/24 — Color blocking! Effortlessly brighten your look.
J. Jill, 2/25 — Channel your inner pop artist!
JCPenney, 2/26 — Kiss Winter Goodbye
NikeStore, 2/24 — Nike's Toughest Boot: Now Available to Customize
Urban Outfitters, 2/24 — Going Someplace?
Williams-Sonoma, 2/24 — Must-Haves for Making Fresh, Homemade Pasta
Crate & Barrel, 2/26 — What's on tonight's menu? We're thinking pasta.
JC Whitney, 2/26 — Coupon Code PARTS Expires in 24 Hours
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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