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  • November 29, 2006

AM Inbox: Wow, that was unexpectedly easy

RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:

Staples, 11/28 — New products and an email exclusive offer
With each of its emails this holiday season, Staples is giving subscribers the chance to enter its “Unexpectedly Easy” Email Sweepstakes. Allowing people to enter with each email encourages them to be on the look out of Staples’ emails and to open them. But what’s equally interesting about this campaign is that it is indeed really easy. From the banner toward the bottom of the email…



…when you click on the “Click here to enter” link, you’re taken to a landing page that says:



That’s all you need to do to enter. Just click “Click here to enter.” We fully expected to have to fill out a form with our email address, name, etc.—usually things that the retailer already knows about us. In this case, Staples has built intelligence into the email so that they know who is clicking on the “enter” link. Clearly this mechanism can be applied to contest entries, the send-to-a-friend function, refer-a-friend function, and other activities. Unfortunately this kind of ease of use is still fairly rare, even among the largest online retailers.

Coldwater Creek, 11/28 — FREE SHIPPING ~ all your online purchases
Coldwater Creek is the first major retailer we’ve seen to pull out all the stops and offer free shipping with no minimum through Dec. 17. And after that, expedited shipping is just $5.

Saks Fifth Avenue, 11/28 — FREE SHIPPING + NEW D&G DOLCE & GABBANA for him
This email made us do a double-take. “Lighten up with fresh arrivals for warmer weather”? In New York it really hasn’t even gotten cold yet. We’ve had highs in the 60s all week. Of course, with Saks’ well-to-do customers, they could be planning trips to the southern hemisphere. Other retailers may not want to follow their lead on this one.



SUBJECTIVITY SCANNER:
Old Navy, 11/28 — Shop Our Favorite Things for Women, Plus Take $10 Off $75!
L.L. Bean, 11/28 — Out-of-the-Ordinary Gifts under $30
REI, 11/28 — REI Expert Gift Picks - Guaranteed to Please Adventurers
Target, 11/28 — Get ready for holiday guests, plus free shipping on 15,000 items
Bluefly, 11/28 — Celebrate in Style + Win a $1000 Shopping Spree
ProFlowers, 11/28 — A Reward for Ordering early This Holiday...
Oriental Trading, 11/28 — Over 1,600 delightful holiday items - get free shipping, plus...
Alloy, 11/28 — Save on sweaters, starting at $24 + free shipping
Impromptu Gourmet, 11/28 — Holiday Gifting - Design Your Own Meal!
Hanna Andersson, 11/28 — Sale On ALL Kids Long Johns & Baby Zippers - What A Gift
CompUSA, 11/28 — Trust HP for Great Products & Gift Ideas this Holiday Season
Crate & Barrel, 11/28 —
Cool tree trimming
Banana Republic, 11/29 — Hurry, $25 Shop Card offer ends tomorrow + easy-to-shop sweaters...
MLB, 11/28 — Introducing the Official New York City Shop: www.officialnycshop.com

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