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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • February 8, 2011

AM Inbox: Winner of Super Inbox XLV

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

NFLshop, 2/6 — Green Bay Packers Are The Super Bowl Champions - Get Your Official Championship Gear Now!
Every Super Bowl Sunday I like to see who was the first to my inbox with news of the new champ. For me, NFLshop was first followed by Sports Authority and Kohl’s before midnight. Being quick to the inbox gives you a chance to capitalize on post-game excitement and to catch fans in their inboxes as they email friends and family about the game.

Click to view this Feb. 6, 2011 NFLshop email full-sized

Chadwicks, 2/4 — 20% off! Don't be caught without these!
Although it’s very muted, I like the “sold out” label that Chadwicks puts on the product image in this email by updating the hosted image. A tactic that TigerDirect uses often, this (1) creates urgency to open by training subscribers that products do sell out and (2) performs a customer service by notifying subscribers that a product is no longer available.

Click to view this Feb. 4, 2011 Chadwicks email full-sized

Apple, 2/4 — iPod touch. The perfect Valentine's Day gift.
I really appreciate the simply, dynamism and product-focused approach that Apple takes with this email creative.

Click to view this Feb. 4, 2011 Apple email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sports Authority, 2/4 — Congratulations Green Bay On Your 2010 Championship Win! - Championship Gear Now Available‏
Kohl’s, 2/4 — Hey, football fans! We have your team gear!‏
Newegg, 2/4 — GAME WEEKEND DEALS - 10% Off All Canon Cameras! Plus, Valentine's Specials...
TigerDirect, 2/4 — Super Showdown: Sony 3D LED ($900 Off) vs. Samsung 3D LED ($1300 Off), plus FREE SHIPPING on select orders‏
Dell, 2/4 — Save up to 50% - Don't miss touchdown deals on select electronics and accessories!
Spiegel, 2/6 — You're Invited: Our Private Super Bowl SALE! 1 Day ONLY!
JCPenney, 2/4 — Don't Be A Stupid Cupid!
Tiffany & Co., 2/5 — What the Heart Wants
Lane Bryant, 2/4 — Lingerie To Surprise Your Sweetheart + Sparkle And Shine Tees‏
Barnes & Noble, 2/4 — NOOK -- The Perfect Gift for Your Book-Loving Valentine‏
Victoria’s Secret, 2/4 — A Valentine For You, From You!‏
Linens ’n Things, 2/6 — Last Chance for Valentine's Shipping!‏
Sony, 2/6 — Give Sony this Valentine's Day New Deals Just in‏
Kmart, 2/4 — Save big on jewelry: Valentine's Day is a heartbeat away! + Save on Shoes‏
Coldwater Creek, 2/4 — Attention Jewelry Lovers: 25% OFF Jewelry + $30 OFF & Free Shipping‏
J. Crew, 2/4 — spring break's coming soon (plus extra 30% off sale items & free shipping)
Kohl’s, 2/4 — $10,000 Scholarships for Young Volunteers. Nominate now!
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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