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  • November 26, 2011

AM Inbox: Why wait until Black Friday?

>>Email Engagement & Deliverability Study: Download this free report that examines how major retailers treat subscribers who have been inactive for 40+ months.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

J. Jill, 11/23 — 25% off & free shipping. Why wait until Friday? Shop today!
“Why wait?” was a major messaging point during the early part of this week, with many retailers offering up “Pre-Black Friday” deals, Thanksgiving Day deals, and releasing their Black Friday deals early. More than at any other time, retailers pushed online sales on Thanksgiving Day, like J. Jill did in this email that includes some fun animation that helps bring your eye down through the design. Stay tuned for full details on Thanksgiving Day and Black Friday email volume in tomorrow’s Week-End Trends post.

Animated portion of Nov. 23, 2011 J. Jill email

Brookstone, 11/23 — Flight delay? Save $10 while you wait.
Looking to take advantage of the fact that Thanksgiving Eve is busiest travel day of the year, Brookstone sent this email targeting holiday travelers, particularly folks in airports. I don’t believe I’ve ever seen an email promoting an airport store discount before, so that’s novel—and it got me thinking about how airport travelers might be targeted and how this campaign might have been improved. Definitely room to test alternative approaches.

Click to view this Nov. 23, 2011 Brookstone email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Buy.com, 11/23 — PRE-BLACK FRIDAY | Haier Wine Cellar $55.99, Camping Lantern $10.99, KOSS Headphones $49.99,...‏
Linens ’n Things, 11/23 — Pre-Black Friday Specials + Free Shipping
JCPenney, 11/23 — See Black Friday Deals Now - Enjoy Thanksgiving Tomorrow!
Omaha Steaks, 11/23 — Black Friday Savings NOW: FREE Shipping - FREE Steaks - $10 Reward Card - 63% Savings
Costco, 11/23 — Black Friday Starts Now! Save on Electronics, Toys, Jewelry & More!
Newegg, 11/23 — BLACK FRIDAY STARTS NOW -- Newegg’s biggest sale of the year is on!
Williams-Sonoma, 11/23 — Up to $170 off – Black Friday Deals Start Today
Sears, 11/23 — Black Friday prices tonight + preview over 900 doorbusters!‏
Toys “R” Us, 11/23 — Over 150 Doorbusters Start 9pm Thursday Night! Black Friday Deals Preview! Plus, Hot Toy Alert!
Brookstone, 11/24 — Relax. Shop. Recover on the couch.
Lands’ End, 11/24 — Stuffing. Sleeping. Saving. What a Thanksgiving!
JCPenney, 11/24 — Happy Thanksgiving! Stay Home & Shop Black Friday Now!
Toys “R” Us, 11/24 — Thanksgiving Cyber Sale! Save Today Up to 60% OFF Hot Toys! Plus Save Up to 70% for Baby!
Saks Fifth Avenue, 11/24 — Thanksgiving Sale: Get up to 70% off
Sam’s Club, 11/24 — Early savings start now! Shop The Day After Thanksgiving Event on SamsClub.com
The Company Store, 11/24 — Thanksgiving Day Offer - 30% Off!
Walgreens, 11/24 — EXTRA $10 OFF $50 Thanksgiving & Black Friday Sale | 25% OFF All Contact Lenses
Walmart, 11/24 — Walmart Shopper, Today Only! Shop Thanksgiving Day Online Specials & Plan Your Black Friday Store Trip.
Office Depot, 11/24 — Don't Wait For Black Friday...Deals Are Online Today at 7:00AM EST & Most Stores Open 11/25 at 6:00AM
J&R, 11/24 — Why Wait? Our BLACK FRIDAY DEALS Start Now!
Sears, 11/24 — Black Friday prices now + Free shipping!‏
HP, 11/24 — Black Friday Sale Starts Now!
The Children’s Place, 11/24 — 30% OFF EVERYTHING + Free Shipping - BLACK FRIDAY STARTS NOW!
dELiA*s, 11/24 — FREE SHIPPING + EVERYTHING'S on SALE! Black Friday Starts Now!
Home Depot, 11/24 — Get Early Black Friday Savings Now - Up to 40% Off
OfficeMax, 11/24 — Shop Black Friday Deals Online Today
Art.com, 11/24 — Early BLACK FRIDAY Special - 25% off Everything!
Crate & Barrel, 11/24 — Exclusive Black Friday sneak peek. Save up to 30% off.
Target, 11/24 — Happy Almost Black Friday Sale.
B&H Photo Video, 11/24 — Black Friday Specials, DSLR and Zoom Lenses Roundup, Portable Digital Recorders Buying Guide
PC Connection, 11/24 — Black Friday Deals Announced! Prices Effective at Midnight - Take a Sneak Peak Now
Sports Authority, 11/24 — Black Friday is Just Hours Away! What's Your Game Plan?
Neiman Marcus, 11/23 — Your Holiday Looks Planner
Saks Fifth Avenue, 11/23 — We've Revamped Our Blog + See Our Holiday Display
Lands’ End, 11/23 — Give some ZZZs, save some $$$s
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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