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  • November 18, 2011

AM Inbox: Where have all the wish lists gone?

>>Email Engagement & Deliverability Study: Download this free report that examines how major retailers treat subscribers who have been inactive for 40+ months.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

J. Crew, 11/17 — The Very Merry Gift Guide has arrived!
Wish list messaging is way down compared to a few years ago. Social media and other tools seem to have supplanted their usefulness to a significant degree. In this email, J. Crew uses the wish list concept for editorial purposes, having a variety of models, designers and celebrities curate selections of products. Clicking through to the landing page provides you with a smidge more detail about who these folks are. Clicking through from there takes you to a Q&A with the person and then on to their “wish list.” The whole time I was expecting a “create your own wish list” call-to-action to pop up prominently somewhere…and it never happened. When a large wish list-themed editorial package like this doesn’t even prompt you to make a wish list of your own, that’s a pretty strong sign of how low the wish list has sunk on retailers’ priority list.

Click to view this Nov. 17, 2011 J. Crew email full-sized

Dick’s Sporting Goods, 11/17 — The Gift Guide is Here!
Yesterday I praised Coach’s creative use of their tags to create festive objects (see Nov. 17 AM Inbox and then in this Dick’s Sporting Goods email, they created a Christmas tree inspired by football play X’s and O’s. Festive and very on brand.

Click to view this Nov. 17, 2011 Dick’s Sporting Goods email full-sized

TigerDirect, 11/17 — HURRY: Crazy 32GB TouchPad Bundle Deal...22" ViewSonic LED $129...XBOX + 55" LG 3D TV Bundle and much more
With this campaign, TigerDirect is trying to turn pre-Cyber Monday buying into post-Cyber Monday buying. It’s a tactic that we’ve seen used in past years by Overstock.com and others that reward early or pre-holiday purchases with discounts or gift cards toward later holiday purchases.

Click to view this Nov. 17, 2011 TigerDirect email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Crutchfield, 11/17 — Appy Holidays: The new Crutchfield Catalog is here
Dell, 11/17 — To: You, From: Dell
Brookstone, 11/17 — Finding the perfect gift is as easy as opening this email
Kohl’s, 11/17 — Find this season's hottest toys here at Kohl's!
Ann Taylor, 11/17 — Unwrap Our Latest Gift Guide...
ShopNBC, 11/17 — Customer Choice gifts...see what made the list
HP, 11/17 — Shop Our Holiday Gift Guide + Free Shipping
NikeStore, 11/17 — Custom Build the Perfect Gift
Tiffany & Co., 11/17 — Holiday Gifts That Will Dazzle
Lowe’s, 11/17 — Save up 48% on Kitchen Upgrades — Just in Time for the Holidays
Barnes & Noble, 11/17 — Gobble Up 15% Savings for the Holidays
Sam’s Club, 11/17 — Limited time offer; special financing on electronics purchase of $289 or more!
Staples, 11/17 — Just in! Kindle Fire, plus more eReaders to choose from.
Apple, 11/17 — Make their holiday light with MacBook Air
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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