X

Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • December 23, 2011

AM Inbox: When it absolutely, positively doesn't have to be there by Christmas

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Overstock.com, 12/19 — LAST DAY $20 OFF $100
All gift buying doesn’t stop when guaranteed Christmas delivery deadlines pass because not all gifts absolutely need to arrive by Christmas. Overstock acknowledges this buying pattern by offering free shipping “Now through Christmas Day.” In past years, 1-800-Flowers, Cooking.com, Harry & David and Omaha Steaks have also pitched their subscribers on buying gifts that don’t need to arrive by Christmas—in some cases offering to send the recipient an email notification that their gift is on its way.

Click to view this Dec. 19, 2011 Overstock email full-sized

Harry & David, 12/19 — Shipping alert: US delivery update for Monday, Dec 19th.
I don’t know that it’s wise to extend shipping deadlines in the same way retailers often extend sales. But I do know that this short, mainly text email with its personalized gift tag image stood out in my inbox.

Click to view this Dec. 19, 2011 Harry & David email full-sized

JC Whitney, 12/19 — Holiday Season Offer: $40 OFF on Your Purchase
During the waning days of the holiday season, there are a lot of different order-by dates that expire almost by the day for some retailers. It’s important to continually update your order deadline banners so that subscribers are focused on the current deadlines. The banner in this JC Whitney email included a standard shipping deadline that had expired three days prior to this email going out.

Click to view this Dec. 19, 2011 JC Whitney email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cabela’s, 12/18 — Last Chance for Shipping Guaranteed Express Delivery!
Disney Store, 12/18 — Today is Your Last Chance to Save & Order in Time for Christmas!
Williams-Sonoma, 12/18 — Free Shipping Ends Tonight, 25% Off Cookware Ends Tonight Too!‏
Lane Bryant, 12/18 — Ends Today - 50% Off Online & In Stores + Free Shipping Across All Sites
‏Sierra Trading Post, 12/18 — FREE SHIPPING & EXTRA 25% OFF + Last Chance! Ship it all standard for Christmas by 12/19!
Overstock.com, 12/18 — Hurry, Last Day for Ground Shipping by December 23
Sony, 12/18 — THREE DAYS LEFT | Shop Limited-Time Deals For Holiday Delivery
Barnes & Noble, 12/19 — Last Day for FREE Delivery by Christmas! Plus Great Deals on NOOK & More.
Brookstone, 12/19 — FREE Shipping for Holiday Delivery... Ends tomorrow
Orvis, 12/19 — Guaranteed Standard Delivery by Christmas Ends Today! Save an extra 20% off Specialty Gifts.‏
1-800-Flowers.com, 12/19 — Free Shipping Upgrade – LAST CHANCE FOR CHRISTMAS!
Harry & David, 12/19 — Just hours left! Shop until midnight to save $9.95 Express fees.
The Children’s Place, 12/19 — Last Day for Free Shipping + 30% Off Entire Store!
Cooking.com, 12/19 — Final Day for Free Shipping + Save $90 on Calphalon's Best-Selling Everyday Pans
dELiA*s, 12/19 — LAST DAY: Free Shipping on Everything + Guaranteed by Christmas!
J. Jill, 12/19 — Last chance to get gifts on sale delivered by Friday!
Crate & Barrel, 12/19 — Last 2 days for free shipping.* See our favorite gift.
SmartBargains, 12/19 — New Year's Eve is coming, what will you be wearing?
_____________________
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.