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  • May 2, 2008

AM Inbox: What to do with your tax rebates

>>Join me and experts from Compendium Blogware and Habeas for a free webinar on blogging and email on May 20. Learn more.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

CompUSA, 5/1 — See How CompUSA Saves You Money
There was a wave of emails going after tax rebates yesterday. In addition to this email from CompUSA, there were emails from Chadwick’s, Circuit City, KB Toys and Musician’s Friend (see Subjectivity Scanner below). This email is interesting because it’s further evidence of the blurring of the CompUSA and TigerDirect brands. In it, CompUSA introduces that customer base to the concept of barebones computer kits, where you assemble a computer from parts that you buy individually. They even include a video that explains the concept.

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Spiegel, 5/1 — Surprise Mom With Gifts That Reflect Her Signature Style, Now On Sale!
Following up on their April 30 email, which presented Mother’s Day gifts based on the age of the mother (see May 1 AM Inbox), in this email Spiegel approaches uses the personas it developed for their recent Style Quiz (see March 17 AM Inbox and April 10 AM Inbox). So whereas their first approach was demographic in nature, this one is psychographic, indentifying with the lifestyles and fashion preferences of mothers.

Click to view larger

SUBJECTIVITY SCANNER:
Circuit City, 5/1 — Tax rebate + bonus coupon = the stuff you really want!
Chadwick’s, 5/1 — Stretch your stimulus check. Ship your order for only $1
KB Toys, 5/1 — Celebrate Your Rebate - Free Shipping
Musician’s Friend, 5/1 — Musician's Friend: Uncle Sam Payback? Stretch it with Rockin' Rebates
RedEnvelope, 5/1 — Top 10 Gifts for Mom + Free Shipping Offer
TigerDirect, 5/1 — Top 10 Deals for Mom - GPS, Cameras & More
Backcountry.com, 5/1 — Mother's Day Sale - Shop over 6,500 Gifts for Her
Ross-Simons, 5/1 — Spoil Mom & Save Money with a gift from Ross-Simons
Newegg, 5/1 — Great Gift Ideas for Mom! 8" Digital Frame $69.99 with Free Shipping and More!
Williams-Sonoma, 5/1 — Just for Mom: 3 Months of Croissants Delivered to her Door
NFLshop, 5/1 — NFLShop: Gifts For Mom - 50% Off Expedited Shipping
Linens ’n Things, 5/1 — FREE Shipping for Mom + Gift Cards & More!
Harry & David, 5/1 — FREE Express Upgrade on select Mother's Day gifts + Bonus Savings!
Sportsman’s Guide, 5/1 — Amazing deals for Mom & Coupon from The Guide

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