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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Finish Line, 8/5 — Dress Code Approved And Free Shipping!
Good marketing addresses a problem. In the case of this Finish Line email, it’s the problem of school-mandated (or job-mandated) all-white or all-black shoes. This email makes it easy to see what your choices are. Easy leads to sales. What problems are you making easier for your subscribers to solve?
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cooking.com, 8/5 — Julia-Inspired Recipes: Easy One-Pot French Meals
RitzCamera, 8/5 — Hot New Nikon DSLRs & Back To School Sale
Old Navy, 8/5 — Must-Have Fall Styles for Guys, Starting at $15
Ralph Lauren, 8/5 — Free Shipping On New Men's Collections For Fall
Lane Bryant, 8/5 — Tops For Fashion Divas + $39.99 Right Fit + $50 Gift Cheque
Bluefly, 8/5 — C'mon, Get Dressed! + BLUESALE
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