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  • August 6, 2009

AM Inbox: What problem is your email solving?

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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Finish Line, 8/5 — Dress Code Approved And Free Shipping!
Good marketing addresses a problem. In the case of this Finish Line email, it’s the problem of school-mandated (or job-mandated) all-white or all-black shoes. This email makes it easy to see what your choices are. Easy leads to sales. What problems are you making easier for your subscribers to solve?

Click to view this Aug. 5, 2009 Finish Line email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Cooking.com, 8/5 — Julia-Inspired Recipes: Easy One-Pot French Meals‏
RitzCamera, 8/5 — Hot New Nikon DSLRs & Back To School Sale‏
Old Navy, 8/5 — Must-Have Fall Styles for Guys, Starting at $15‏
Ralph Lauren, 8/5 — Free Shipping On New Men's Collections For Fall‏
Lane Bryant, 8/5 — Tops For Fashion Divas + $39.99 Right Fit + $50 Gift Cheque‏
Bluefly, 8/5 — C'mon, Get Dressed! + BLUESALE‏

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