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  • February 17, 2009

AM Inbox: What does the pink 'F' stand for?

>>Happy Presidents Day, everyone.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

J&R, 2/12 — Presidents' Day Sale: Sony 10MP Camera Now $199.99 + Free Shipping!
Underneath the banner promoting articles on their blog, J&R has added a banner promoting their presence on Facebook, Twitter, YouTube and…what the heck does that pick ‘F’ stand for?! It turns out that it’s for Flickr, but I’d never seen that icon used before. It’s certainly not an icon that Flickr promotes; I’ve only seen the blue and pink dots logo. Anyway, while it’s very cool that J&R is promoting other channels through which subscribers can interact with them, make sure that you’re using icons and terminology that folks are familiar with. (Geez, I really hope it’s not me that’s out of touch on this one.)

Click to view this Feb. 12, 2009 email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Finish Line, 2/13 — XOXO--Free Shipping--XOXO
Sam’s Club, 2/12 — Still need that something special for February 14th? Shop your local Sam's Club.
Blue Nile, 2/12 — You're Not Too Late: Free Saturday Delivery on all orders‏
Tiffany, 2/12 — Final Day to Order for Valentine's Day Arrival with Complimentary Shipping‏
Hallmark, 2/13 — Hurry! Send NEW! Valentine's Day E-Cards.
RedEnvelope, 2/12 — Final day to Save 25% and get Valentine's Delivery
Harry & David, 2/11 — LAST DAY for FREE Express Delivery Upgrade for Valentine's Day!‏
Saks Fifth Avenue, 2/11 — FREE VALENTINE'S DAY SHIPPING Ends Today‏
Sony, 2/11 — Exclusive Valentine's Day savings on select VAIO PCs‏
J. Jill, 2/11 — 15% off true blue Valentine's Day gifts through Monday.
Walgreens, 2/12 — Gift Ideas & Roses Your Valentine Will Love‏
Office Depot, 2/13 — The President's Day Sale You Can't Miss...Preview Today!
Sportsman’s Guide, 2/13 — Presidents' Day Sale! Shipping Coupon from The Guide...
Harry & David, 2/13 — Presidents Day Deals: Up to 50% OFF + FREE Delivery on Fruit-of-the-Month Club gifts‏
JCPenney, 2/13 — Super Hot Buys for Presidents' Day
Orvis, 2/13 — 400 NEW additions, 100 NEW price cuts, and Presidents Weekend Tent Sale
Petco, 2/13 — PETCO / Presidents' Day Sale - One Week Only!
JC Whitney, 2/13 — Celebrate Presidents' Day - $50 Off Ends Monday!
Sports Authority, 2/13 — Celebrate Presidents Day All Weekend - $25 Off $100 Orders‏
Dell, 2/12 — Dell's Presidents Day Presale Starts Today!
The Company Store, 2/12 — Clearance Closeout: 50% - 75% Off President's Day Weekend‏
Musician’s Friend, 2/12 — Musician's Friend: Save Up to 93%! Presidential Clearance Sale‏
J&R, 2/12 — Presidents' Day Sale: Sony 10MP Camera Now $199.99 + Free Shipping!
eBags, 2/12 — Insider Preview: Extra 20% Off Presidents Day Weekend Sale‏
DisneyShopping, 2/12 — Save up to 30% at Our Presidents' Day Sale‏
Toys “R” Us, 2/11 — Shop Our Presidents' Day Sale, 4 Days Only!
Kohl’s, 2/11 — Presidents' Day Sale, bonus buys + free shipping!
Macy’s, 2/11 — Free Shipping + spectacular Presidents Day savings!‏
Barnes & Noble, 2/12 — 40% Off Hundreds of Oscar Favorites‏
Spiegel, 2/11 — 10 NEW Ways To Keep People Talking About Your Style! SPECIAL SAVINGS TODAY ONLY!‏
Lane Bryant, 2/11 — The Best Bra Was Hard To Find Until Now + Free Shipping‏
Bluefly, 2/11 — NEW Evening Dresses for Those First Warm Nights‏
Bluefly, 2/12 — Your Boyfriend's Back‏ [promoting boyfriend jeans]

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