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  • June 24, 2010

AM Inbox: Virtuous circle between social and email

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Crutchfield, 6/23 — Save up to 40% at the Crutchfield Outlet Store‏
The promotion was clearly a last-minute addition, but in this email Crutchfield promotes in the preheader an opportunity to “pick the next deal.” That message is fairly cryptic and it appears that the deal is chosen on Facebook and announced on Facebook. A few months ago, Fairytale Brownies took this same concept and put a more channel-integrated spin on it, sending an email offer for free shipping, telling subscribers that they made that offer based on feedback from their Facebook community, and then asking subscribers to join them on Facebook to help chose future email offers. It helped that the messaging in Fairytale’s email was much clearer than in the Crutchfield email, but the cross-channel messaging is also more innovative.

Click to view this June 23, 2010 Crutchfield email full-sized

Overstock.com, 6/23 — 70% OFF SALE‏
Overstock tells subscribers about their new Visual Search functionality on their website.

Click to view this June 23, 2010 Overstock email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bass Pro Shops, 6/23 — 4th of July Savings at BassPro.com‏
Fingerhut, 6/23 — Fingerhut: Stay COOL + Take 10% OFF Home Cooling! Email ONLY!
Toys “R” Us, 6/23 — Check out the Top 10 Hottest Toys of the Summer!
Linens ’n Things, 6/23 — Top Secret Sale Email Exclusive!‏
Diamond.com, 6/23 — Get a Free Gift For Shopping With us!‏
Sephora, 6/23 — The gadget we all want‏
Dell, 6/23 — Introducing the Inspiron R Family‏
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