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  • August 19, 2008

AM Inbox: Viral and relevant this time

>>Vacation catch-up, part 2. Tomorrow we’ll be caught back up after my vacation last week.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

OfficeMax, 8/14 — Exclusive Penny Deals for Back to School
OfficeMax’ Penny Prank Videos are awesome!!! and a great compliment to their Penny Deals campaign. They even have a send-to-a-friend link under the video player to encourage viral pass-alongs after you watch a video. (I think I’ve met that deli guy.) After being criticized for the very viral but not OfficeMax-relevant ElfYourself microsite, this looks like it will be a much more successful viral campaign because it dovetails with their promotional campaign.

Click to view this Aug. 14 OfficeMax email larger

Overstock, 8/15 — BEDDING BLOWOUT
After adding a “Change O-mail Preferences” link next to their “view cart” link last month (see July 8 AM Inbox), the link disappeared for a while. But now it’s back in a slightly more prominent position next to the O-mail logo. In addition to moving the link up, they’ve changed the wording to “Manage O-mail Preferences.” Few retailers ever ask their subscribers to update their preferences to ensure relevancy, so I think this move is a very smart one.

Click to view this Aug. 15 Overstock email larger

Lands’ End, 8/15 — Mix, match and save: the one-stop top shop
Lands’ End has been doing a great job lately with using HTML text instead of text imbedded in images. But in this email they get into a bit of trouble as the descenders on the “Save $7.50…” line gets obscured by the line of text beneath it. The message still makes sense, but it doesn’t look professional.

Click to view this Aug. 15 Lands’ End email larger

SUBJECTIVITY SCANNER: Select noteworthy subject lines
DisneyShopping, 8/15 — Sneak a Peek at Halloween & Ship for $5
Cabela’s, 8/16 — Labor Day Sale @ Cabelas.com
Victoria’s Secret, 8/15 — Labor Day Plans? Shop Destination Summer Now.
RitzCamera, 8/16 — Back to School Special Offers
REI, 8/15 — Commute the REI Way [promoting bikes for campus commutes]
Toys “R” Us, 8/14 — Only 3 Days Left for Great Deals on Learning Toys, Back To School and More!
TigerDirect, 8/15 — “Flawless” - Voted “Best Laptop at TigerDirect.com”…read why
Wal-Mart, 8/14 — Get Winning Prices on Electronics for Your Family
Crutchfield, 8/15 — Win $2,000 of free A/V gear & rock your next tailgate party
Coldwater Creek, 8/16 — Fall is in the air! Shop 300 New Looks + $25 off
Staples, 8/15 — Enter for your chance to win!

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