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  • September 28, 2007

AM Inbox: Upselling options

>>Welcome Email Study released. Check out this second annual report on retailers’ welcome emails. Read the executive summary.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Harry & David, 9/27 — Go Deluxe and SAVE 10% + FREE Pears with select Fruit Clubs
This is a really interesting way of presenting an upsell. First, Harry & David offers subscribers 10% if they upgrade to one of the three “deluxe” gift collections. And second, they succinctly present how the deluxe gift differs from its non-deluxe counterpart.

Kmart, 9/27 — 3 Days of Free Shipping + Sneak Peek
Kmart has changed the way that it presents their Best of Blue deals. Whereas before the deal wasn’t known until you clicked through, giving Kmart the ability to change what different subscribers saw or change the deal based on inventory availability (see Aug. 6 AM Inbox), now they show subscribers the deal in the email itself. And they don’t appear to be varying the deals on a per-subscriber basis.

Walgreen’s, 9/26 — Are You Ready for Flu Season? Get Your Flu Shot at Walgreens
This is a great email that brings together several different elements:
1. Timeliness and Urgency, because flu season begins in October.
2. Multichannel, because it drives subscribers to stores for the service.
3. Education, because of the link to the Flu Center where you can learn more

Oriental Trading, 9/26 — Get free shipping on the top Halloween costumes
Frederick’s of Hollywood, 9/26 — Ready for Halloween? Shop our sexy costumes and get $15 off .
Williams-Sonoma, 9/26 — Throw a Halloween Party with Haunting Style
CompUSA, 9/27 — Pink Sony VAIO Notebook to Support Breast Cancer Research - Limited Edition
Ralph Lauren, 9/26 — Introducing The Create Your Own Pink Pony Polo
Newegg, 9/26 — Newsletter Deals - Halo 3 Now Available, Printers and Scanners on Sale
CompUSA, 9/26 — Which iPod® are you?
Norm Thompson, 9/26 — Email perk: you see new fashions first!
J. Jill, 9/26 — Our newest catalog is online now. Plus, 25% off boots!

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