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  • August 12, 2010

AM Inbox: Upselling complementary products

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Saks Fifth Avenue, 8/11 — Men's Jewelry: John Hardy, Stephen Webster, more‏
Saks gives us a great example of creating an upsell opportunity by using a secondary message to promote products that are complementary to the item promoted in the primary message. They even use a little animation to expose subscribers to some additional complementary products. This is a tactic that’s rarely used, particularly among apparel retailers where you’d think it would be leveraged regularly.

Click to view this Aug. 11, 2010 Saks Fifth Avenue email full-sized

Here’s the animated portion of the email:

Animated portion of Aug. 11, 2010 Saks Fifth Avenue email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Office Depot, 8/11 — Pop Quiz! How Much Can You Save on a Laptop Bundle? Answer Inside.
Barnes & Noble, 8/11 — Save up to 90% on Textbooks! Buy, Rent or Download Today!
Williams-Sonoma, 8/11 — “Everyone who cooks should own this knife” – Now Under $100‏
B&H Photo Video, 8/11 — World in focus Photo Contest – enter by August 23rd for the chance to win great prizes‏
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