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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • June 22, 2010

AM Inbox: Two header redesigns

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

L.L. Bean, 6/21 — FREE Shipping + Cool Summer Shorts and Shirts‏
Bucking the trend toward shorter headers, L.L. Bean has redesigned their header, making it 30 pixels taller. The L.L. Bean logo is noticeably larger and background color has been moved from the navigation bar to the logo banner. Other than that, there are no new elements in the new design; the existing elements are just repositioned. Here’s the new design:

Click to view this June 21, 2010 L.L. Bean email full-sized

And here’s the old design from a June 18 email:

Click to view this June 18, 2010 L.L. Bean email full-sized

The Company Store, 6/21 — Free Delivery ENTIRE ORDER + All Mattress Pads on SALE
The Company Store has also redesigned their header recently. The new design is about 30 pixels shorter and is visually much lighter, since it ditches the background color used previously. They expanded one navigation link, which caused them to have to reduce the point size a bit. On top of that, their nav links are now full-caps, which is more difficult to read than the previous initial cap style. They also expanded their SWYN language a little and—oddly—began using a non-standard Facebook icon. Here’s the new design:

Click to view this June 21, 2010 Company Store email full-sized

And here’s the old design from a June 7 email:

Click to view this June 7, 2010 Company Store email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sam’s Club, 6/21 — July 4th savings are heating up.‏
Omaha Steaks, 6/21 — 73% SAVINGS just in time for your 4th of July celebration!‏
Wal-Mart, 6/21 — Celebrate the 4th of July With Hot Savings on Entertaining Essentials‏
Hanna Andersson, 6/21 — New Prints In Backpacks, Plus Extra 20% Sale Still Going!
Barnes & Noble, 6/21 — Introducing NOOK Wi-Fi: the new full-featured low-cost eReader.‏
J. Jill, 6/21 — Up to 80% off! How much do you love saving?
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