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  • April 28, 2009

AM Inbox: Today's emails are brought to you by the color pink

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Lands’ End, 4/27 — Last Day: Free Shipping, up to 40% off favorites.
Retailers don’t use many serialized emails, emails that tells a story over several emails. One recent example is that HPshopping did a series of emails featuring different characters from the Monsters vs. Aliens movie (see Mar. 31 AM Inbox). This Lands’ End email is part of a color-themed series where each email features summer apparel in a particular color. It’s an interesting approach to serialized emails.

Click to view this Apr. 27, 2009 Lands’ End email full-sized

Ralph Lauren, 4/27 — May 10: Celebrate Mom By Supporting In Style‏
Ralph Lauren gives their Mother’s Day promotion a charity angle by repurposing messaging from their Breast Cancer Awareness Month campaign from last year. The charity element really stood out for me among the straight-forward Mother’s Day gift promotions that I’ve seen so far.

Click to view this Apr. 27, 2009 Ralph Lauren email full-sized

Norm Thompson, 4/27 — SAVE on all spring sweaters, 2 days only!
Norm Thompson is the latest major retailer to adopt a share-with-your-network (SWYN) link. Unlike most retailers, who generally put their SWYN links at the bottom of the emails, Norm Thompson has placed theirs at the top, right next to their forward-to-a-friend link. Explore the Share with Your Network (SWYN) tag.

Click to view this Apr. 27, 2009 Norm Thompson email full-sized

Harry & David, 4/27 — FREE Delivery on select Mother's Day gifts!
Harry & David has added product reviews to their site. In addition to asking subscribers to review products, you can use quotes from reviews as testimonials and promote top-rated products. For more product review email strategies, explore the Product Reviews tag.

Click to view this Apr. 27, 2009 Harry & David email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Art.com, 4/27 — Celebrate Mom with Art + Free Shipping‏
Williams-Sonoma, 4/27 — Delight Mom with Fresh-Baked Croissants‏
FTD, 4/27 — Send Mom a Gift of Elegance for Just $29.99‏
Neiman Marcus, 4/27 — DAVID YURMAN Mother's Day gifts + Free online shipping at ANY PRICE‏
Cooking.com, 4/27 — Easy Mexican-Style Recipes: Cinco de Mayo Mains, Sides & Enchiladas‏
Home Depot, 4/27 — Grilling Season is Here!‏
CB2 (Crate & Barrel), 4/27 — Eco outdoor modern priced to save you green‏
J. Jill, 4/27 — Meet your new crush... Plus, take 25% off select spring styles.‏
Bluefly, 4/27 — Dresses Under $100! Need We Say More?‏

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