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  • December 24, 2011

AM Inbox: Today should be eGift Day

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Barnes & Noble, 12/20 — Last Day For FREE Shipping in Time for Christmas
Today is eGift Card Day, but it should be eGift Day. With smartphone and tablet adoption soaring, digital gifts like apps, books and games have a bright future. In this email, Barnes & Noble shows that they’re ahead of the trend by opening an Instant Gifting store to sell Nook books and apps.

Click to view this Dec. 20, 2011 Barnes & Noble email full-sized

Oriental Trading, 12/20 — Still shopping? Give the perfect last-minute gift...
Oriental Trading gives us our first email with a e-gift card primary message. I expect to see many more of these in my inbox today.

Click to view this Dec. 20, 2011 Oriental Trading email full-sized

Backcountry, 12/20 — Free 2-Day Shipping Ends Tomorrow, Get Up To 30% Off Now
In yesterday’s AM Inbox, I pointed out the need to update order-by deadline banners. Rather than just highlighting the upcoming deadlines, you can also follow Backcountry’s example in this email and strike-through expired deadlines to create additional urgency. I’ve also seen retailers grey out past deadlines.

Click to view this Dec. 20, 2011 Backcountry.com email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Coldwater Creek, 12/20 — LAST DAY of 40% off and Free Guaranteed Christmas Delivery!
OfficeMax, 12/20 — Daily Deals + Last Day to Order for Christmas Delivery
Overstock, 12/20 — Hurry, Last Chance for 2nd Day Shipping by December 23
Kohl’s, 12/20 — LAST DAY for FREE Standard Shipping to Get it by Christmas + Save Up to 30%!‏
Neiman Marcus, 12/20 — 25% off Gifts + FREE rush delivery
Office Depot, 12/20 — Last Chance: Get FREE Delivery, No Minimum Order - Ends 12/23
Brookstone, 12/20 — LAST DAY FOR FREE SHIPPING
Eddie Bauer, 12/20 — Last Day! Free Guaranteed Christmas Delivery + Ultimate Winter Sale.
Norm Thompson, 12/20 — We'll SHIP FREE by Christmas - order by 2pm ET!‏
Ann Taylor, 12/20 — 50% Off Your Entire Purchase + Last Day For Delivery By 12/23
J. Crew, 12/20 — 30% OFF every purchase, in stores & online (PLUS, LAST DAY FOR FREE HOLIDAY SHIPPING)‏
NFLshop, 12/20 — LAST CHANCE For FREE SHIPPING On New York Giants Gifts That Are Guaranteed To Get There
Williams-Sonoma, 12/20 — Order By Tomorrow 9am PT for Standard Holiday Shipping
Crate & Barrel, 12/20 — Less than 24 hours left for free shipping* and guaranteed Christmas delivery.
Dick’s Sporting Goods, 12/20 — Today's the Last Day for Ground Shipping + Take $20 Off Your Purchase $100 or More!
Ralph Lauren, 12/20 — Last Day For Standard Shipping, Plus Introducing The RL Ecard Collection
eBags, 12/20 — LAST DAY for holiday delivery – order by tonight!
Buy.com, 12/20 — EXTENDED | FREE 2-DAY SHIPPING* | Order by 9AM PST on 12/21
Orvis, 12/20 — There's Still Time for Guaranteed Christmas Delivery with Express Shipping.
Bluefly, 12/20 — Get It In Time! $2 Express Shipping + Last Chance to Save Up to 80% off OUR ENTIRE SITE
REI, 12/20 — FREE 2-Day Shipping + Gifts from Patagonia, Merrell, Keen and more
RitzCamera, 12/20 — Short on Time? Free Shipping Upgrade on Nikon
Omaha Steaks, 12/20 — Forget someone? We'll ship it FREE!
B&H Photo Video, 12/20 — Free Overnight Shipping on Cameras, Lenses, Camcorders and More + Extreme Telephoto Lenses Roundup
Bed Bath & Beyond, 12/20 — The perfect size gift is 2" x 3" [promoting gift cards]
Abercrombie & Fitch, 12/20 — LAST DAY for holiday delivery – order by tonight!
Buy.com, 12/20 — Get Ready for New Year's Eve!
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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