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  • April 23, 2010

AM Inbox: Time is running out...

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

NFLshop, 4/22 — 2010 Draft Sale: 3 Special Offers – Make Your Selection Now
Unique discount codes are usually served up at the time that an email is opened. NFLshop uses this same tactic to serve up the number of days, hours and minutes until their sale ends so that it’s accurate at the time of open. The time element is cookie-based, so the time left displayed in the email doesn’t refresh unless you clear your cache or use a different browser. Still, this is a good tactic for generating urgency in a really specific way. Here’s what the email looked like yesterday when I opened it:

Click to view this Apr. 22, 2010 NFLshop email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Northern Tool, 4/22 — Find Alternative Energy Solutions + Save 10% On NPower
Buy.com, 4/22 — Shop Green and Save: Citizen Eco-Drive Ladies Watch $154.99, 4Pk Green AA Batteries $5.99, GreenDrive 1TB $79.99 AR, Energy-Saving Surge Protector $29.49,..‏
Sears, 4/22 — Earth Day Savings: 3 Days To Save 30% On Energy Star
Sam’s Club, 4/22 — Earth Day savings at Sam's Club
The Company Store, 4/22 — Celebrate the Planet: 15% Off Green Earth + Free Delivery
Disney Store, 4/22 — Celebrate Earth Day the Disney Way!‏
Sports Authority, 4/22 — Today Only, 15% Off Order + Shop Our Eco-Friendly Collection
Toys “R” Us, 4/22 — Wow! Get 2 Free Black & Decker AutoSwitches – a $59.98 Value!
Fingerhut, 4/22 — Fingerhut: Get Mom the Perfect Gift with the Gift Finder!‏
Diamond.com, 4/22 — Great Gifts For Mom - Free Gift Plus Free Shipping
Banana Republic, 4/22 — Save 20% + Man's best friend: A Banana Republic suit
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