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  • February 26, 2008

AM Inbox: Time for a relevant email

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

Brookstone, 2/25 — Never worry about Daylight Savings Time again!
This is a strong relevant email that hooks on the upcoming Daylight Savings shift. The email not only reminds subscribers that we all spring forward on March 9, but presents a solution to having to remember to change your clocks with their SmartSet clock collection. Brookstone even adds a bit of a public service announcement toward the bottom with a reminder that Daylight Savings Time is a good day to change your smoke detector batteries.

Click to view larger

Sears, 2/25 — Save on Appliances, Tools & MORE + FREE Shipping
In a small banner near the bottom of this email, Sears announces the launch of Sears PartsDirect.

SUBJECTIVITY SCANNER:
Bluefly, 2/25 — Dresses Straight off the Red Carpet - EXTRA 10% Off Evening Dresses
Tiffany, 2/25 — Shop New Designs By Frank Gehry
Old Navy, 2/25 — Safari Styles: Get Them Before They're Extinct!
Home Depot, 2/25 — Spring is Here! Shop New Patio Furniture & Outdoor Power
Victoria’s Secret, 2/25 — The TOP Tops for Warm-Weather Style
Orvis, 2/25 — Think Summer. Preview our warm-weather styles now!
Alloy, 2/25 — 20% off all swim + free shipping
Toys “R” Us, 2/25 — Pre-Order Super Smash Bros. Brawl Today
DisneyShopping, 2/25 — The Goofiest Week of the Year is Here! $2.99 Shipping
Urban Outfitters, 2/25 — What's new? A few hundred things, actually.
Saks Fifth Avenue, 2/25 — Milan Runway Trend Wrap-up

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