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  • December 14, 2012

AM Inbox: Tiffany's Drop A Hint feature

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Tiffany & Co., 12/13 — Drop A Hint (or Two)
In this email Tiffany promotes their “Drop A Hint” feature, which lets people that are interested receiving a particular product for Christmas to send an email to someone letting them know this.

Dec. 13, 2012 Tiffany & Co. email

The form is a straight-forward forward-to-a-friend form but I particularly like the preview of message. It would be even nicer if the message was updated with the names of the sender and recipient as the form fields were filled out. It might also be worth testing to see if including an image of the product in the email would improve results, just as shopping cart abandonment emails that do this tend to see better performance.

Tiffany & Co.’s Drop A Hint form

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Musician’s Friend, 12/13 — The Biggest Deals Of The Year Inside
Dell, 12/13 — Still looking for that perfect gift?
Walmart, 12/13 — Want gifts under $50? We've got 'em! Plus Clearance, electronics Special Buys & more.
Brookstone, 12/13 — Having a party? We'll help you impress your guests.
Orvis, 12/13 — Shop our Top 25 Gifts today for guaranteed Christmas delivery.
Sam’s Club, 12/13 — Last-Minute Gifts for Every Guy on Your List
Ralph Lauren, 12/13 — Last-Minute Gifts In The Season's Brightest Hues
Northern Tool, 12/13 — Last Chance Sale - Order By 12/19 For Christmas Delivery

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