I’m back from Responsys Interact 2011 and will be bringing us up-to-date over the next few days.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Barnes & Noble, 2/15 — 30% Off the Best New Reads. Big Savings on Former Bestsellers.
In one of my earliest Email Insider columns, Read Me, I’m Irish, I asserted that if you’re going to do a promotion around a minor holiday, give it a little thought and bring some fun or logical connection to it. I still cringe when I see Martin Luther King, Jr. Day sales and that have no tie in whatsoever. So I really appreciate how Barnes & Noble promoted a selection of books about past presidents as part of their Presidents’ Day promotion. If you can’t come up with some kind of logical connection to a minor holiday—even it’s just having a little fun with April Fools’, for example—then you should probably be exploring other avenues that are more unique and better in-line with your brand.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Musician’s Friend, 2/16 — Musician's Friend: The Presidents' Weekend Sale Is On! Save 15% + Free Shipping
Macy’s, 2/16 — Extra 15% Off + Free Shipping at the Presidents Day Sale!
Norm Thompson, 2/16 — It's a 20% OFF celebration! Presidents' Day Sale
JCPenney, 2/16 — Economic Stimulus! Presidents' Day Super Hot Buys & More
Drs. Foster & Smith, 2/15 — Save During National Pet Dental Care Month
Spiegel, 2/16 — Chic Military Looks for Spring! European Designs From APART!
Nordstrom, 2/16 — The Drapey Blouse: Spring's Loveliest Layer
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