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  • October 28, 2009

AM Inbox: This deal's surprise is not a good one

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Norm Thompson, 10/27 — By invitation only...here's your exclusive surprise offer.
This Norm Thompson email seems to be a mystery deal email, like the ones sent by Banana Republic, Dell, Gap, and HSN lately; however, the landing page is their home page. There may be deals there, but none of them are exclusive. Not a good surprise.

Click to view this Oct. 27, 2009 Norm Thompson email full-sized

Cooking.com, 10/27 — Top Turkey Roasters and other Thanksgiving Essentials‏
I was intrigued by this call-to-action to share a virtual Halloween treat—Was it a virtual gift on Facebook? Was it in the form of an email? The messaging was vague so I clicked through only to discover that the sharing mechanism was password-protected.

Click to view this Oct. 27, 2009 Cooking.com email full-sized

L.L. Bean, 10/27 — "The Warmest Jacket" from Just $49 + NEW Sale Items‏
This is a very small component of the messaging in this email, but I found it to be very timely and thoughtful. It’s good to know that L.L. Bean is looking out for the safety of their subscribers.

Click to view this Oct. 27, 2009 L.L. Bean email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Linens ’n Things, 10/27 — Fall Back and Save 10% Off Your Order‏
Abercrombie & Fitch, 10/27 — Five of our favorites for Christmas!
Ralph Lauren, 10/27 — Elegant Eveningwear For The Holiday Season‏
PC Connection, 10/27 — Get great Halloween pictures then watch a scary movie on a brand new TV with our last-minute Halloween Specials!
1-800-Flowers.com, 10/27 — All treat, no trick--Free Shipping Upgrade for Halloween‏
Oriental Trading, 10/27 — Last chance for Halloween! Next day delivery is just $14.95‏
Victoria’s Secret, 10/27 — Achieve Perfection! Come in for Your Free Fitting & Get a Free Lip Gloss.
Neiman Marcus, 10/27 — KATE SPADE wows us! Introducing Apparel & Jewelry‏
Spiegel, 10/27 — Introducing, The LUXE LEGGINGS SHOP! Create Your Signature Style from $19!‏
Dick’s Sporting Goods, 10/27 — Email Exclusive Offer - 50% Off Shipping on Select LIVESTRONG Fitness!‏
Diamond.com, 10/27 — Designer Showcase - Manami Collection - Save 20%
Montgomery Ward, 10/27 — Stay Warm & Cozy with a New Fireplace from Wards‏
MLB, 10/27 — Stay warm this offseason in cool-weather gear.

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