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  • April 12, 2012

AM Inbox: The Tax Day deals cometh?

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Musician’s Friend, 4/10 — Musician, Save Up to 15% - Make Your Tax Return Go Further
A record number of companies will be pushing consumers to spend their tax refunds with them, according a USA Today story. It’s only logical to make pitches to consumers when they have money coming their way. However, in the email space, marketing around Tax Day is pretty sparse, with very little messaging similar to that used in this Musician’s Friend email. There’s very little buildup in the days before it and on the day of there’s not much of a spike. For instance, last year on Apr. 18, only 8% of retail emails referred to Tax Day and refunds. And Tax Day is also rarely ever the busiest email volume day of the week in which it falls. Seems like an opportunity to me, if not for overt messaging then certainly for more messaging around that time period.

Apr. 10, 2012 Musician’s Friend email
View this email full-sized.

Kmart, 4/10 — Celebrate the sun ☀: Up to 15% OFF patio furniture
Kmart appears to be finding success with using symbols in subject lines, as they’ve used four different ones (☀♘❀♣) over the past month. For more on this nascent trend, check out The pros and cons of a growing fad on Responsys’ New School Marketing Blog.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Ann Taylor, 4/11 — Tell Us What You Think! Introducing Ratings & Reviews...
Kohl’s, 4/11 — Love to Give, Happy to Save! Mother's Day is May 13.
Neiman Marcus, 4/11 — White: Defining Summer Chic
Abercrombie & Fitch, 4/11 — Color in your Summer style with a bold Tee!
Eddie Bauer, 4/11 — Shop Our New Colorful Summer Shorts. Plus, Free Shipping.‏
Sam’s Club, 4/11 — Wedding inspiration for every bride
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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