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  • November 24, 2009

AM Inbox: The re-emergence of video gifs?

>>Retail Email Guide to Multichannel Engagement: Download this free 28-page report.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Oriental Trading, 11/20 — Create easy homemade gifts. Save $10 + shipping is FREE‏
After not seeing any video gifs used in retail emails for months, this month I’ve now seen four—the one in this Oriental Trading email and three in Costco emails. I was starting to write video gifs off as dead, but perhaps adoption has just been really slow. I heard from one ESP that the tests that they’d done hadn’t shown a significant increase in clicks. That’s in line with what we’ve see, but we’ve seen a very significant lift in conversions. So if your video gif tests don’t measure down to conversions, then you may be missing the lift.

Click to view this Nov. 20, 2009 Oriental Trading email full-sized

See the video gif in action.

Sephora, 11/21 — Sephora, 11/21 — 48 hours only: Sephora's ultimate makeup palette ships free‏
Similar to how eBags is engaging Twitter followers (see Nov. 16 AM Inbox ), but with a holiday twist, Sephora is granting one holiday wish each day that’s tweeted to them. Retailers are definitely getting smarter about how they engage customers on social networks. It’s all about sparking conversations.

Click to view this Nov. 21, 2009 Sephora email full-sized

Wal-Mart, 11/21 — New This Week: Amazing Online Specials, While Supplies Last‏
Wal-Mart has released an iPhone app that has several functions that help customers shop on the go and in stores. Right now the app is focused on electronics, but they plan on expanding it. As reported in the Retail Email Guide to Multichannel Engagement, about 7% of major online retailers have promoted an iPhone app in their emails.

Click to view this Nov. 21, 2009 Wal-Mart email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sears, 11/20 — Black Friday Now Doorbuster: $320 off LG 50” HDTV, plus extra 10% off
Kmart, 11/20 — This Friday and Saturday: Better Than Black Friday At Kmart.
RitzCamera, 11/20 — Pre-Black Friday Savings‏
J&R, — BLACK FRIDAY DEALS -- Every Weekend in November!
SmartBargains, 11/20 — ENDS AT MIDNIGHT Better Than Black Friday SALE
Kohl’s, 11/22 — Sneak Peek: Over 300 Early Birds this Friday!
Sam’s Club, 11/22 — Sneak preview: The Members-Only Day After Thanksgiving Event!
Avon, 11/20 — Pre-Thanksgiving Weekend Sale & Free Shipping Spree‏
Furniture.com, 11/20 — Our online-only Thanksgiving Event starts tomorrow!
HP, 11/22 — HP's Thanksgiving Savings Event Starts Now!
Sephora, 11/20 — Our #1 gift idea + new markdowns‏
Saks Fifth Avenue, 11/20 — Great Giftables‏
Neiman Marcus, 11/20 — 90 for 09: Our best gifts for the giving season‏
Harry & David, 11/22 — Gifts that Give Twice: Delight someone special, help children in need.‏
Macy’s, 11/22 — Entertaining? Save on holiday essentials + preview Thanksgiving Specials!
Williams-Sonoma, 11/22 — Fun Ideas for Holiday Baking: Personalized Message Cookies‏
J. Crew, 11/22 — What she really wants...(p.s. FREE SHIPPING ends tomorrow)
eBags, 11/21 — Holiday Kickoff Sale - Extra 20% Off sitewide‏
Dick’s Sporting Goods, 11/22 — Kick Off Your Holiday with Your Exclusive Offer + Free Shipping!‏
TigerDirect, 11/21 — Holiday Special: Butterball Oil-free Turkey Fryer now $89.99...Save Over 50%...Great Gift Idea‏
Sony, 11/21 — Sony gifts for everyone on your list‏

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