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  • August 28, 2009

AM Inbox: The next level of 'join our community' efforts

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

1-800-Flowers, 8/27 — SAVE 20% on Birthday Gifts--This Weekend Only!
This Twitter promotion by 1-800-Flowers represents the next level of “join our community” efforts. While many retailers have added links to their emails to “Become a fan on Facebook” or “Follow us on Twitter,” most subscribers will need an extra reason or incentive to do so. 1-800-Flowers gives us a great example of such an incentive—and having it focus on birthday greetings is relevant to their brand.

Click to view this Aug. 27, 2009 1-800-Flowers email full-sized

Hanna Andersson, 8/27 — New Fall Markdowns + Further Reductions Up To 40% Off For Back To School!
Somehow the creative for Hanna Andersson’s welcome email was sent out instead of the intended back-to-school creative for this email. Can’t say I’ve ever seen this particular mistake before. Very bizarre. (On the upside, it is a really nice welcome email.)

Click to view this Aug. 27, 2009 Hanna Andersson email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
NikeStore, 8/27 — Battleproof Protection: Find Your Pro Combat Gear‏
Sony, 8/27 — PRE-ORDER TODAY Introducing 2 NEW Sony Reader Digital Books‏
Kohl’s, 8/27 — As Seen On Entertainment Tonight: Get the Celebrity Look for Less‏
Neiman Marcus, 8/27 — Trend COZY KNITS to keep your cool quotient high‏
Home Depot, 8/27 — Beat the Labor Day Rush with Great Savings!‏
Linens ’n Things, 8/27 — Pre-Labor Savings: Up to $24 off Your Order. Coupon Inside.
Lands’ End, 8/27 — Ends today: Up to 50% off back to school + free shipping!‏
Barnes & Noble, 8/27 — Free Shipping and Lower Prices on New Textbooks‏

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