The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
1-800-Flowers, 8/27 — SAVE 20% on Birthday Gifts--This Weekend Only!
This Twitter promotion by 1-800-Flowers represents the next level of “join our community” efforts. While many retailers have added links to their emails to “Become a fan on Facebook” or “Follow us on Twitter,” most subscribers will need an extra reason or incentive to do so. 1-800-Flowers gives us a great example of such an incentive—and having it focus on birthday greetings is relevant to their brand.
Hanna Andersson, 8/27 — New Fall Markdowns + Further Reductions Up To 40% Off For Back To School!
Somehow the creative for Hanna Andersson’s welcome email was sent out instead of the intended back-to-school creative for this email. Can’t say I’ve ever seen this particular mistake before. Very bizarre. (On the upside, it is a really nice welcome email.)
SUBJECTIVITY SCANNER: Select noteworthy subject lines
NikeStore, 8/27 — Battleproof Protection: Find Your Pro Combat Gear
Sony, 8/27 — PRE-ORDER TODAY Introducing 2 NEW Sony Reader Digital Books
Kohl’s, 8/27 — As Seen On Entertainment Tonight: Get the Celebrity Look for Less
Neiman Marcus, 8/27 — Trend COZY KNITS to keep your cool quotient high
Home Depot, 8/27 — Beat the Labor Day Rush with Great Savings!
Linens ’n Things, 8/27 — Pre-Labor Savings: Up to $24 off Your Order. Coupon Inside.
Lands’ End, 8/27 — Ends today: Up to 50% off back to school + free shipping!
Barnes & Noble, 8/27 — Free Shipping and Lower Prices on New Textbooks
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