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  • July 16, 2012

AM Inbox: The mega-preference page

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Gilt Groupe, 7/15 — Nightlights, Sunday Night Steals, Summer Sunday Steals Up to 70% Off, The Summer Dress Series, Jewelry by Amelia Rose & MRE, 99 Summer Shoe Scores, Chain-Strap Bags and more Starts Today at 9PM ET
Most preference pages that I see give subscribers a handful of topic preferences, which is probably wise since you don’t want to overwhelm them with too many choices. But the brand preference page promoted in this Gilt email goes in the complete opposite direction, asking you to select your favorite brands from hundreds listed. While some people are brand-agnostic, most shoppers are pretty brand loyal so there’s not really any other way to ask subscribers about their favorite brands. I also imagine that a huge list like this exposes subscribers to more of the brands that Gilt carries, so there’s a discovery element to this request, besides better targeting.

July 15, 2012 Gilt Groupe email

Kohl’s, 7/14 — Save Up to 30% on Everything, Even Early Birds!
Kohl’s looks to focus their promoting on the items most highly sought by their shoppers, so they are asking their Facebook fans to help them determine which item to up on sale.

July 14, 2012 Kohl’s email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Buy.com, 7/13 — 13% Back* Site Wide for Friday the 13th!
Musician’s Friend, 7/13 — Check Out Our Friday 13th Offer
Oriental Trading, 7/15 — Save up to 70% during our Christmas in July Sale + FREE Shipping
Toys “R” Us, 7/15 — 20% Coupon on your Entire Purchase Inside! Plus, Christmas in July Sale!
Cooking.com, 7/14 — Celebrate Bastille Day with Free Shipping on Le Creuset
TigerDirect, 7/13 — Class Checklist: $59 Android Tablet (24 Hours Only)...FREE iPad Case...& much more
Dell, 7/14 — Start school with savings on essential accessories.
TigerDirect, 7/14 — Make way for the Back to School Tech Authority: TigerDirect
Sony, 7/15 — SAVE UP TO $500 On Back to School Laptops | Plus Incredible Deals on HDTVs, Cameras, + more
OfficeMax, 7/13 — Preview July 15 Big Back to School Deals + Blowout Sale
Nordstrom, 7/14 — Laid-Back Attitude? Try Breezy Tops & Your Favorite Denim
Victoria’s Secret, 7/15 — Summer-Into-Fall Styles to Wear Now! Plus, Free Shipping.
Coach, 7/13 — Trend Alert: Summer Color
Saks Fifth Avenue, 7/14 — His summer getaway essentials
Neiman Marcus, 7/14 — Top 10 Pre-Fall Looks

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