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  • December 14, 2012

AM Inbox: The Mayans didn't predict these emails

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Buy.com, 12/12 — Lenovo IdeaPad $599.99, Apple TV $89.99, 5-Pack Earphones $7.99 + FREE SHIPPING
Yesterday was 12/12/12 and a number of major retailers created promotions around this numerological event. Some thought it the perfect day to launch their “12 days of Christmas” campaigns, but more offered 12% discounts, deals on 12 products, and 12-hour sales. For instance, Buy.com offered 12% back on 12 deals.

Dec. 12, 2012 Buy.com email

1-800-Flowers.com, 12/12 — Free Shipping/No Service Charge - ❶❷ Hours Only!
1-800-Flowers.com offered 12 deals for 12 hours and stood out by using special characters in the subject line.

Dec. 12, 2012 1-800-Flowers.com email

dELiA*s, 12/12 — 12 Faves, $12, 12 Hours + Last Day For 20% Off + Free Shipping!
But dELiA*s had the trifecta: offering 12 favorites for $12 each for 12 hours—and featuring that offer up front in the subject line.                               

Dec. 12, 2012 dELiA*s email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
TigerDirect, 12/12 — Special 12/12/12 Event: One Day...12 Deals...up to 50% Off!
Sears, 12/12 — Once in a lifetime opportunity awaits you on 12.12.12
Overstock.com, 12/12 — ONE DAY ONLY - 12% OFF FURNITURE COUPON
SmartBargains, 12/12 — 12 Hours Only: Massive Discounts for a Limited Time!
Dick’s Sporting Goods, 12/12 — Celebrate 12.12.12 and Save on UA, Sorel and More! Shop the 12 Deals of Christmas.
Lowe’s, 12/12 — The 12-Day Christmas Countdown Starts Now
Lane Bryant, 12/12 — Online Only: $50 off $100 - How Merry!
Lands’ End, 12/12 — 40% off $100 ends today
eBags, 12/12 — Our Top 50 Gifts
Avon, 12/12 — There's Still Time for Last Minute Gifts
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