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  • September 7, 2011

AM Inbox: The early bird returns again later

>>Viral & Community Links in Email: Download the 9-page report for free.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Oriental Trading, 9/6 — Early bird gets the squirm. Free shipping too!
Now that Labor Day is out of the way, Halloween will be the strongest seasonal messaging hook until mid October when Christmas messaging will take over and utterly dominate until the end of the year. The subject line on this Halloween-focused Oriental Trading email is really fresh and fun. But I also like the $10 gift card with purchase that they promote in the secondary message banner. In the Retail Email Guide to the Holiday Season 2011, we recommend that as a pre-holiday messaging tactic. Putting a gift card in a customer’s hands now increases the chances that they’ll come back during the holiday season.

Click to view this Sept. 6, 2011 Oriental Trading email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kmart, 9/6 — Labor Day Sale Extended! Save an extra 5-20%
Linens ’n Things, 9/6 — Extended! 50% Off Labor Day Blowout
Dell, 9/6 — Shop our Post-Labor Day 48 Hour Sale
Musician’s Friend, 9/6 — Extended for One Day Only! Save Up to $100 On the Gear You Need + Free Shipping!
Overstock.com, 9/6 — LAST DAY 10% OFF BEDDING & FURNITURE
Newegg, 9/6 — Last Chance for Back-to-School Deals! $299.99 2GB Laptop, $149.00 24 inch LED-LCD TV...
1-800-Flowers.com, 9/6 — Free Upgraded Shipping-right on time for Grandparent's Day
Blair, 9/6 — Fun facts, money-saving tips, even a recipe inside
Spiegel, 9/6 — Get A Slim Silhouette In Fall's New Leggings! Stock Up Now, From $14
Bluefly, 9/6 — Exclusive 1-Day Sneak Peek: FRESH from the FALL '11 Collections!
Target, 9/6 — Furniture that's 30% off: our favorite kind.
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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