The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Orvis, 6/14 — We have the perfect Father's Day gift for the 21st Century Dad.
As popular as e-gift cards are, I’ve been more than a little surprised that e-gifts haven’t been pushed harder by retailers, especially as last-minute gifts. Barnes & Noble has been just about the only retailer to be promoting e-gifts (see Dec. 23, 2011 AM Inbox
). But in this email, Orvis jumps on the tiny e-gifts bandwagon, promoting their $5 fly fishing app. That said, it took me several seconds to figure out that is what they were promoting. The design is a little muddled and is missing a clear, strong headline. A simple one like “Give Dad our Fly-Fishing App” would have made the point of the email much easier to grasp at a glance. The clarity of the preheader message never got picked up by the body copy.
Victoria’s Secret, 6/14 — Guess what time it is?
Victoria’s Secret has used this exact creative on several occasions over the past year or two, but on this occasion they’ve added a request to tweet about what you bought, including a VS hashtag. That request was positioned into existing white space in the design so there was minimal additional production. It’s a nice low-cost, low-key way of nudging the social conversation along.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Blair, 6/14 — Happy Flag Day! Save 30% for 5 hours.
JC Whitney, 6/14 — ★ Stars & Stripes + Big Discounts! ★
Backcountry.com, 6/14 — Celebrate Early: 4th of July Sale - Up to 40% Off & Free 2-Day Shipping
JCPenney, 6/14 — What Are You Getting Dad?
Hallmark, 6/14 — Father's Day is this Sunday! Need ideas?
Barnes & Noble, 6/14 — Father's Day is Sunday! Save 15% on a Last Minute Gift
Linens-N-Things, 6/14 — Dorm Organize | 19.99 Twin XL Sheets
Ralph Lauren, 6/14 — Celebrate Summer's Greatest Sporting Events
Sam’s Club, 6/14 — Healthy habits for summer
CB2, 6/14 — see what customers call an insomnia cure. [promoting Piazza Velvet Storm lounges]
Dell, 6/14 — Meet our PCMag Editor's Choice Award winner