The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Sears, 3/5 — Sale Into Spring with Savings
In her MAKE IT POP!: The Bulletproof Button post last year, Lisa Harmon included a button quiz that challenged folks to match the button designs to the correct brands. It’s surprising how much brand identity you can have in a button—the colors, font and shape. For the past month or so Sears has been tweaking the new button design in this email. It’s a very distinctive button. The constants are the silhouetted image in the circle, the two-tone silver box that’s attached to it, and the fonts used in the box. They’ve had the circle on the other side of the box and changed up the background colors of the silhouetted images—and I don’t see any reason why they can’t continue to mix up those elements so long as they keep the other elements of the button constant. Is your button design as unique as Sears?
NikeStore, 3/5 — Take it outside
With this email, Nike has begun promoting their Twitter feed right under its share-with-your-network (SWYN) links. Nike joined Twitter in November.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Fingerhut, 3/5 — Fingerhut: Daylight Savings--Take 10% Off Your Order of $100 or More
Sam’s Club, 3/5 — It's the Time for Savings with Sam's Club Auctions.
Williams-Sonoma, 3/5 — Setting the Easter Table
Spiegel, 3/5 — LAST DAY to SAVE EXTRA 20% Before Everyone Else + The Spring Designer Collection Fashion Editors LOVE from Just $39!
Ralph Lauren, 3/5 — Head For The Sun In Bright Colors And Crisp New Looks
Lands’ End, 3/5 — 20% off the most comfortable UPF clothing under the sun
Hanna Andersson, 3/5 — New Summer Dress Sale, Plus 100 Fresh Hannas!
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