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  • March 6, 2009

AM Inbox: The details in email design branding

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sears, 3/5 — Sale Into Spring with Savings‏
In her MAKE IT POP!: The Bulletproof Button post last year, Lisa Harmon included a button quiz that challenged folks to match the button designs to the correct brands. It’s surprising how much brand identity you can have in a button—the colors, font and shape. For the past month or so Sears has been tweaking the new button design in this email. It’s a very distinctive button. The constants are the silhouetted image in the circle, the two-tone silver box that’s attached to it, and the fonts used in the box. They’ve had the circle on the other side of the box and changed up the background colors of the silhouetted images—and I don’t see any reason why they can’t continue to mix up those elements so long as they keep the other elements of the button constant. Is your button design as unique as Sears?

Click to view this March 5, 2009 Sears email full-sized

NikeStore, 3/5 — Take it outside‏
With this email, Nike has begun promoting their Twitter feed right under its share-with-your-network (SWYN) links. Nike joined Twitter in November.

Click to view this March 5, 2009 Nike email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Fingerhut, 3/5 — Fingerhut: Daylight Savings--Take 10% Off Your Order of $100 or More‏
Sam’s Club, 3/5 — It's the Time for Savings with Sam's Club Auctions.‏
Williams-Sonoma, 3/5 — Setting the Easter Table‏
Spiegel, 3/5 — LAST DAY to SAVE EXTRA 20% Before Everyone Else + The Spring Designer Collection Fashion Editors LOVE from Just $39!
Ralph Lauren, 3/5 — Head For The Sun In Bright Colors And Crisp New Looks‏
Lands’ End, 3/5 — 20% off the most comfortable UPF clothing under the sun‏
Hanna Andersson, 3/5 — New Summer Dress Sale, Plus 100 Fresh Hannas!

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