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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • December 17, 2011

AM Inbox: That’s not an S-curve…THIS is an S-curve!

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sephora, 12/15 — Top-rated products
S-curve designs—where images and text alternate between right and left placements—are proven to draw the eye down through an email. The S-curve in this Sephora email is probably the most literal that I’ve ever seen. Very cool and eye-catching.

Click to view this Dec. 15, 2011 Sephora email full-sized

Home Depot, 12/15 — Last Chance for FREE Shipping in Time for Christmas + Save Up To 40%‏
’Tis the season to pun off Christmas sayings and song lyrics. Some get more than a little overused, but I enjoyed the freshness of the pun in this Home Depot email that promoted gift cards.

Click to view this Dec. 15, 2011 Home Depot email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Blair, 12/15 — Only 10 days till Christmas. Use this free express upgrade!‏
Harry & David, 12/15 — Free delivery today. Shop now for on-time holiday delivery.
J. Crew, 12/15 — Unwrap more: UP TO 30% OFF, plus FREE SHIPPING on any order! Online only.
NFLshop, 12/15 — TODAY! Get Free Shipping On New York Giants Gear + Gifts That Are Guaranteed To Get There!‏
JC Whitney, 12/15 — FREE Shipping No MINIMUM ends Midnight!
Sportsman’s Guide, 12/15 — Free Shipping (No Minimum) + One Day Flash Sale! Skechers Shape-ups as low as $20 from The Guide
Crutchfield, 12/15 — Want free stuff? Who doesn't?
Sports Authority, 12/15 — Weather the Weather in Under Armour Storm Fleece!
Ann Taylor, 12/15 — Introducing Cold Weather Chic + 40% Off Your Full-Price Purchase
Nordstrom, 12/15 — Sequins: Evening Dazzle for New Year’s Eve | Free Shipping (Details Inside)
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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