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  • April 18, 2011

AM Inbox: Tax Day tactics preview

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

TigerDirect, 4/15 — Tiger Tax Relief: Over $2300 in REAL Coupon Savings on Parts, PCs, TVs & More‏
TigerDirect’s Tax Day campaign was to provide some “tax relief” through savings.

Click to view this Apr. 15, 2011 TigerDirect email full-sized

Newegg, 4/15 — TAX IS ON US! Use our Tax Day coupons to get 10% OFF hardware, HDTVs & more‏
Newegg’s campaign takes the approach of providing a discount to negate sales tax “and then some.”

Click to view this Apr. 15, 2011 Newegg email full-sized

Kmart, 4/17 — Save up to 20% on kmart.com. Put that refund to good use.
Kmart’s approach was to make it appealing for subscribers to spend their refunds, with a strong call-to-action in the subject line.

Click to view this Apr. 17, 2011 Kmart email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Oriental Trading, 4/15 — Feeling Taxed? Treat yourself to tropical fun & FREE shipping‏
Barnes & Noble, 4/15 — Go Green - and Save Green - for Earth Day‏
Petco, 4/17 — SAVE for Earth Day - FREE Shipping on $49 Including Dog & Cat Food!
Harry & David, 4/15 — Last day for Easter arrival by free standard delivery.
1-800-Flowers.com, 4/16 — Free Shipping/No Service Charge - Hop to it!
Walgreens, 4/17 — Buy 25 Prints Get 25 Free + $10 OFF Photo Gifts for Easter & Mother's Day‏
Cabela’s, 4/15 — Mother's Day is near. We have that perfect gift.‏
Williams-Sonoma, 4/16 — Just in Time for Mother’s Day: New Essential Oils Fragrance‏
NFLshop, 4/17 — New York Giants Gear Makes The Perfect Gift For Mom - Mother's Day: May 8th‏
OfficeMax, 4/15 — Preview our April 17 Ad + Get Your BlackBerry(R) PlayBook(TM) tablet‏
Buy.com, 4/15 — A Royal Romance: William & Kate (DVD) $9.49, Timberland 15.6" Laptop Backpack $29.99, Bulova Ladies Diamond Dial Watch $129.99,..‏
Lands’ End, 4/15 — Swim season starts here! Take $20 off $75 + free shipping‏
Cooking.com, 4/15 — Warmer's Weather is Coming! Brush Up on Your Grilling‏
Crutchfield, 4/17 — Windows down, volume up. Great offers on Kicker gear for your ride.‏
ShopNBC, 4/15 — Premiere! NBA licensed merchandise‏
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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