Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.
- April 18, 2011
AM Inbox: Tax Day tactics preview
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
TigerDirect, 4/15 — Tiger Tax Relief: Over $2300 in REAL Coupon Savings on Parts, PCs, TVs & More
TigerDirect’s Tax Day campaign was to provide some “tax relief” through savings.
Newegg, 4/15 — TAX IS ON US! Use our Tax Day coupons to get 10% OFF hardware, HDTVs & more
Newegg’s campaign takes the approach of providing a discount to negate sales tax “and then some.”
Kmart, 4/17 — Save up to 20% on kmart.com. Put that refund to good use.
Kmart’s approach was to make it appealing for subscribers to spend their refunds, with a strong call-to-action in the subject line.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Oriental Trading, 4/15 — Feeling Taxed? Treat yourself to tropical fun & FREE shipping
Barnes & Noble, 4/15 — Go Green - and Save Green - for Earth Day
Petco, 4/17 — SAVE for Earth Day - FREE Shipping on $49 Including Dog & Cat Food!
Harry & David, 4/15 — Last day for Easter arrival by free standard delivery.
1-800-Flowers.com, 4/16 — Free Shipping/No Service Charge - Hop to it!
Walgreens, 4/17 — Buy 25 Prints Get 25 Free + $10 OFF Photo Gifts for Easter & Mother's Day
Cabela’s, 4/15 — Mother's Day is near. We have that perfect gift.
Williams-Sonoma, 4/16 — Just in Time for Mother’s Day: New Essential Oils Fragrance
NFLshop, 4/17 — New York Giants Gear Makes The Perfect Gift For Mom - Mother's Day: May 8th
OfficeMax, 4/15 — Preview our April 17 Ad + Get Your BlackBerry(R) PlayBook(TM) tablet
Buy.com, 4/15 — A Royal Romance: William & Kate (DVD) $9.49, Timberland 15.6" Laptop Backpack $29.99, Bulova Ladies Diamond Dial Watch $129.99,..
Lands’ End, 4/15 — Swim season starts here! Take $20 off $75 + free shipping
Cooking.com, 4/15 — Warmer's Weather is Coming! Brush Up on Your Grilling
Crutchfield, 4/17 — Windows down, volume up. Great offers on Kicker gear for your ride.
ShopNBC, 4/15 — Premiere! NBA licensed merchandise
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