The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
J&R, 3/1 — We Have What You Need To Maximize Your Tax Refund… And Spend It Too!
Retailers begin promoting tax season items shortly after New Year’s and the selling season culminates with Tax Day sales. I generally don’t report much on tax season because it almost entirely consists of promoting tax software like TurboTax. However, this email from J&R is the exception, as it promotes a full range of items you might need around tax time, including paper shredders, scanners and calculators. Plus, it also promotes “products to spend your tax refund on,” making this our first email to do so. In the days around Tax Day, which is Apr. 17 this year, quite a few retailers go after consumers’ tax refunds with special sales.
View this email full-sized.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
NikeStore, 3/1 — Off-the-Court Gear in Tournament Colors
Lands’ End, 3/1 — Take the money and run. Or swim. Or just lie on the beach all day long.
Ann Taylor, 3/1 — 30% Off New Spring Styles!
Sam’s Club, 3/1 — Spring Jewelry Event starts today
Walmart, 3/1 — Want More Electronics for Less? Shop Cell Phone Bundles, TV Bundles & More.
Williams-Sonoma Home, 3/1 — Customize Our Classic Sofa - Over 60 Fabric Options
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