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  • June 1, 2009

AM Inbox: Tapping user-generated photos

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

REI, 5/29 — Bikes, Strollers and Gear at REI Now + Free Shipping on Marmot‏
Part of REI’s strategy for creating a sense of community is to use photos from co-op members in their marketing materials. They use them in their catalogs and in their emails, including their award-winning year-long welcome series. To help collect great photos, they use their emails to put out the call. Is that a strategy that could work for you brand?

Click to view this May 29, 2009 REI email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Alibris, 5/31 — We can't really read your mind ... but we can try‏ [recommends 4 books]
JC Whitney, 5/29 — Dad's Day - Give The Best Plus 15% Off!
Saks Fifth Avenue, 5/29 — Gift Ideas for Every Dad‏
NFLshop, 5/31 — NFL Super Dad Sweepstakes - Enter to Win the Ultimate NFL Dream Room‏
Sports Authority, 5/31 — Great Gift Ideas for Dad at Sports Authority - Online and InStore‏
Walgreens, 5/31 — Save 25% on Gifts 4 Dad + 25 Free Prints‏
Costco, 5/31 — Valued Member, Get Dad a 58'' Samsung Widescreen Plasma HDTV‏
The Company Store, 5/29 — You've Got SALE Mail - Shop Summer White SALE‏
Oriental Trading, 5/29 — Inspire imaginative play & save $5, $10, even $20...
Dick’s Sporting Goods, 5/29 — Congratulations Los Angeles – See you in the Finals!
Dick’s Sporting Goods, 5/30 — Congratulations Orlando – See you in the Finals!‏
Disney Store, 5/29 — Come to The UP Boutique for Surprising Merchandise Inspired by Disney/Pixar's UP!‏

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