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  • January 9, 2007

AM Inbox: Take five to look at this

RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:

Hallmark, 1/9 — Take Five -- Funny Poem, Cute Pet Story, Yummy Recipe
Here's Hallmark's debut monthly email newsletter Take Five. I'm no graphic designer, but I really like it—it's clean, well-organized, uses a nice color set, and has a good balance between words and images. Below the portion that I've shown you here are some links to “Other Funny Stuff,” “Helpful Memory Keeping” and “Get More Recipes,” plus a Valentine's Day poll, the results of which will appear in the February issue of Take Five. Having a less frequent content-oriented newsletter in addition to a more frequency promotion-oriented newsletter appears to be a growing trend among retailers. I take that as a sign that retailers want a deeper, more meaningful relationship with their customers.

Saks Fifth Avenue, 1/8 — Presenting a fresh new face of Saks Fifth Avenue
Saks introduces its new logo to subscribers. It looks nice, but I'm not sure why subscribers would really care.

Sports Authority, 1/9 — Florida Gators Win The NCAA BCS Championship!
Sports Authority, 1/8 — A New Year, A New You! - FREE Shipping on Select Fitness
FTD, 1/9 — Start Fresh!
TigerDirect, 1/7 — 2007 Discounted PC & LCD Deals...Hurry
Banana Republic, 1/9 — The indisputable key looks this season...
Wal-Mart, 1/8 — Big Game, Big Savings on HDTVs
Polo, 1/8 — Winter Sale Begins Tomorrow - Up to 70% Off & Free Shipping
Brookstone, 1/8 — Stuffy nose? Dry skin? Time to humidify your home!
J. Crew, 1/8 — The camp shirt & new arrivals

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