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  • October 12, 2012

AM Inbox: Survey says...buy the suede boot

>>Miss the holiday email marketing webinar? The webinar recording and slides are now available for download.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Macy’s, 10/11 — Extra 20% off Impulse & chic shoes!
Can’t decided which pair of shoes to buy? Macy’s wants to help. Well actually, Macy’s wants your friends to help you. In this email, they’re promoting a social buying tool, Shop Macy’s with Friends, that allows you to create a poll of up to four items that is posted to your Facebook page for your friends to weigh in on. After 48 hours, Macy’s then emails you the results.

Oct. 11, 2012 Macy’s email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Barnes & Noble, 10/11 — Election 2012 – Stay Informed with Election Books & More Political Titles
Williams-Sonoma, 10/11 — Save Up to 50% on Halloween Favorites
Drs. Foster & Smith, 10/11 — A Holiday Preview Just for You
Nike Store, 10/11 — New for Fall: Jackets, Tees, Hoodies and Shoes
Abercrombie & Fitch, 10/11 — Gear up for the season with Sweatpants $30 and up!
Fingerhut, 10/11 — Fingerhut: Get Ready for WINTER – Shop Now!
Newegg, 10/11 — Power-Shopping Formula: 15 Categories + Huge Price Slashes = More Savings!
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