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  • January 10, 2008

AM Inbox: Striking when the competition is resting

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Circuit City, 1/9 — Don’t forget--see Deals of the Day for Wednesday
After announcing in a Jan. 6 email that they would be running an Internet Deal of the Day every day this week through Friday (see Jan. 7 AM Inbox), Circuit City has been sending text-only email reminders every day this week. I don’t recall them experimenting with text-only emails so extensively any time in the last year. The other interesting angle here is that Circuit City didn’t go crazy during the holiday season with their email volume like everyone else. So now, when everyone else is giving their lists a breather, Circuit City is making their biggest volume push since the week of Black Friday. An interesting tactic.

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Lillian Vernon, 1/9 — Resolve to Remember w/ Lilly's Reminders
Looking to take advantage of New Year’s resolutions and the guilt that most people feel from having forgotten at least one person during the holidays, Lillian Vernon is promoting their email reminder service—and incentivizing sign-ups with a $5-off offer. Barnes & Noble made a similar, although less extensive, appeal in a Jan. 5 email (see Jan. 7 AM Inbox). 1-800-Flowers has also been mentioning their email reminder service, but with no incentives.

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Victoria’s Secret, 1/9 — Make Waves with New Sexy Swimwear!
Are you making your subscribers work to engage with your brand? In this email, Victoria’s Secret plugs VH1’s The Shot, which has 10 photographers competing to win the cover photo for the Victoria’s Secret Swim Catalogue. Sounded interesting, so I go to click on the banner and it’s not linked to the site for the show or a promo on Victoria’s Secret site or to anything. I had to google it myself to find out more. I’m sure a lot of other interested people didn’t bother.

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SUBJECTIVITY SCANNER:
Sam’s Club, 1/9 — Make Your Resolution to Results with Sam's Club
Newegg.com, 1/9 — New Gear For the New Year! Exclusive Newegg Tech Deals!
Bluefly, 1/9 — Up to 40% Off: Dresses that work the Day and rock the Night
Saks Fifth Avenue, 1/9 — Most-Coveted Spring Trends
Neiman Marcus, 1/9 — Spring Collection Preview from top designers + key runway trends

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