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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • October 4, 2011

AM Inbox: Start of Breast Cancer Awareness Month

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sports Authority, 10/1 — Sport Your Pink - Learn More and Show Your Support!
Oct. 1 marked the start of Breast Cancer Awareness Month and as usual there was a significant spike in messaging around the start of the month. Breast Cancer Awareness Month messaging is considerably more diverse this year than in recent years when it seemed that most retailers supported the cause by selling pink merchandise and donating a percentage of the proceeds. While Sports Authority is selling a variety of pink ribbon products, they made those products more relevant and more tightly linked to the issue of breast cancer by pairing them with educational material about how nutrition and exercise can reduce your risk. Here’s the email…

Click to view this Oct. 1 Sports Authority email full-sized

…and here’s the landing page:

Click to view this landing page for the Oct. 1 Sports Authority email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Coach, 9/30 — Pretty in pink for a great cause.
Harry & David, 10/1 — Pink Pears - join us in supporting cancer research.
NFLshop, 10/2 — 2011 New York Giants Breast Cancer Awareness Gear Is Here - Don't Miss This Crucial Catch
Ann Taylor, 9/30 — Giving Back Is Always In Style...
Ross-Simons, 10/1 — To commemorate Breast Cancer Awareness month…
Oriental Trading, 9/30 — 300+ NEW Halloween party supplies, shipped free
Home Depot, 10/2 — Get Great Values and Tips for an Energy Efficient Home This Winter
J. Jill, 10/1 — Fall's best friend: our shaker-stitch sweater. Plus, save up to 60%!
Lands’ End, 10/1 — Warm AND flattering? See for yourself and save 30% on 1 item
SmartBargains, 10/1 — The 3 Things You Need for Instant Confidence Inside
Sports Authority, 9/30 — The Playoffs Are Here! Are You Ready?
Eddie Bauer, 9/30 — Open This Email, Get up to 50% Off.
Abercrombie & Fitch, 9/30 — Did you get some?
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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