>>Black Friday & Cyber Monday 2010: Download this free 5-page report for stats on email marketing activity these critical selling days.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
NikeStore, 12/2 — Ready to Run, No Matter the Weather
While the cutoff for standard shipping is a good two and a half weeks away for most retailers, the shipping deadlines that closest are the ones for special order products: custom products, personalized and monogrammed products, oversized products like large TVs, etc. In this email, NikeStore highlights the Dec. 3 order deadline for NIKEiD products for holiday delivery.
Spiegel, 12/2 — STARTS TODAY! 12 Days of Holiday Giveaways!
A number of retailers have now launched their “12 Days of Christmas” campaigns, including Spiegel. One of the design elements that’s starting to become standard with these campaigns is a countdown to the end of the offers. Dell, Blair, Ross-Simons and others have included a calendar or row of presents that they X off as the offer expires. But what’s different about the way that Spiegel does it is that the silhouettes provide a glimpse into the kind of product that will be offered. It takes away some of the surprise, but compensates by generating some anticipation.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
HP, 12/1 — 12 Days of Gifts STARTS NOW!
Dell, 12/2 — Days Of Deals: Let the savings begin
Blair, 12/1 — Our first Deal of Christmas: 99¢ shipping!
Lillian Vernon, 12/1 — The 1st of Our Big Christmas Specials to Kick off December!
Eddie Bauer, 12/2 — Holiday Wish #7: Waffles On Xmas Morning, Plus Free Shipping
Linens ’n Things, 12/1 — Cyber Monday Savings Extended All Week Long!
Northern Tool, 12/1 — Announcing New Cyber Week Specials – While Supplies Last
Cooking.com, 12/1 — Today Only - $2.99 Flat-Rate Shipping on Stocking Stuffers
Hanna Andersson, 12/1 — Presents and Joy! $25 Playdresses + Up To 40% Savings
Coldwater Creek, 12/1 — Oh, what fun: FREE SHIPPING + 25% off!
The Company Store, 12/1 — Receive $100 Gift Card with your purchase
Backcountry.com, 12/2 — Free 2-Day Shipping on The North Face
Toys “R” Us, 12/1 — Santa's Coming! Visit Santa & Geoffrey at Toys"R"Us Sat. at 12PM! Free Giveaways, Story Time & More!
Williams-Sonoma, 12/1 — Order Today: Fresh Christmas Trees Delivered to Your Door
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