RetailEmail.Blogspot monitors the email marketing campaigns of nearly 100 of the top online retailers. Here are highlights from our inbox this morning:
While Cyber Monday’s billing as “the biggest online shopping day of the year” may be up for debate, Cyber Monday is definitely the biggest retail email marketing day of the year so far, according to our tracking data. A massive 42% of the retailers that we track sent out emails yesterday—that’s the largest one-day total we’ve seen. Curiously, there was not an accompanying spike in Sunday email volume, which was in fact 35% lower than the week before. That indicates that there was probably an opportunity on Sunday to get your Cyber Monday message in front of subscribers with less competition from other retailers’ emails. In a super-Santa-sack-sized Scanner below, you’ll see that retailers used a variety of strategies to get attention, including “today only” offers, sales that either ended or began yesterday, and special “lunchtime” deals.
NFLshop, 11/27 — The 12 Deals of Christmas
NFLshop has begun the 12 Deals of Christmas campaign that it first mentioned in a Nov. 11 email. Interestingly, in this email, they give subscribers a look at the deals being offered on the first four days of promotion. While this gives people the ability to plan their spending, it definitely blunts some of the urgency and suspense. This is an interesting contrast to the approach taken by Bluefly in their Steal-A-Day campaign, which we talked about in yesterday’s belated AM Inbox.
Overstock, 11/27 — LAST CHANCE - FREE SHIPPING
In addition to trumpeting subscribers’ last chance at free shipping (yeah, right), Overstock gave subscribers to a chance to take a sneak peek at products they’ll feature on their new segment on iVillage Live every Wednesday starting Dec. 6
KB Toys, 11/27 — Celebrate Cyber Monday - Up to 60% Off
TigerDirect, 11/27 — 48hr Cyber Monday SALE...Hurry Ends Tuesday
Buy.com, 11/27 — Cyber Monday: Bluetooth Headset = $0.00 After Rebate
Linens ’n Things, 11/27 — Free Shipping TODAY on Great Gifts
Avon, 11/27 — Today Only: FREE SHIPPING on ANY Order
Bluefly, 11/27 — Extra 10% off Everything at Bluefly - Today Only
Gloss, 11/27 — TODAY ONLY FROM 12-3 PM: 4 Samples + 4 Brushes + 2 Bags!
MLB, 11/27 — Take 20% off your entire order TODAY - 4 hours only!
HSN, 11/27 — Today Only: 24-Hour Free Shipping Store
Lillian Vernon, 11/27 — Last Day For Free Shipping & 10% Off – Shop Now
Harry & David, 11/27 — LAST DAY for Exclusive Online Savings
Cabela’s, 11/27 — Last Day of Cabela's 5 Day Sale
Art.com, 11/27 — 25% Off Ends Tonight - Final Hours to Save
DisneyShopping, 11/27 — Holiday Sale Is Here - Save Up to 65%
Wal-Mart, 11/27 — Super Online Specials - 5 Days Only!
TigerDirect, 11/27 — Super End of Month Clearance...Ends Thursday
Nordstrom, 11/27 — Gifts for Everyone on Your List FREE Holiday Shipping (Details Inside)
Coach, 11/27 — Introducing our New Guide to Giving
Crate & Barrel, 11/27 — Let the holiday decorating begin
Gap, 11/27 — Don't Know What to Get? Check Out Our Bestselling Gifts.
Orvis, 11/27 — Easier holiday shopping with Orvis.
Cooking.com, 11/27 — You Pick the Gifts, We Pay the Shipping
RadioShack, 11/27 — Unique Gifts in a Click
Blue Nile, 11/27 — Save 10% on the Perfect Holiday Gift
FTD, 11/27 — Holiday Preview - 10% Off