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  • August 16, 2006

AM Inbox: Soft launch for wshome.com

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Williams-Sonoma, 8/15, 10 am — New Markdowns: Save Up to 75% at Williams-Sonoma
At the bottom of this email, Williams-Sonoma quietly introduces its William-Sonoma Home website, wshome.com, which launched on Monday. The Home brand was first introduced via catalog in fall 2004 and is Williams-Sonoma’s first brand to focus exclusively on premium home furnishings. We had heard about the Monday launch of the site, so we had our eyes open for the first mention of the site—and frankly, we’re disappointed. We expected a bigger splash, not a small banner at the bottom of a summer sale promotion. But perhaps it’s a bit of a soft launch to see how the site handles the ramp up in traffic. Anyway, check out the new site, particularly the cool Furniture Preview Tool and Shop By Room functionality.

Williams-Sonoma announced its launch of wshome.com

L.L. Bean, 8/15, 2 pm — A Treat for You--and Your Best Friend
Reaching out to dog-lovers, L.L. Bean promotes their Ultrasoft Flannel Sheets along with their Premium Dog Beds, saying, “Ultrasoft bedding for you…and your best friend.”

Sony, 8/15, 3 pm — Join Sony 101: Your Personal Online Tutor
We’ve said it before: Teaching your customers how to use and get the most out of your products is a winning strategy. Electronics are a key area where fear of the unknown can hinder product enjoyment—and future purchasing. In this email, Sony has promoted its Sony 101 collection of online courses. The course selection is diverse, ranging from intro courses like What Do All These Camera Buttons Do?, to the more advanced Introduction to Microsoft Excel 2003, to the purely fun Fantasy Football for Rookies.



SUBJECTIVITY SCANNER:
Alloy, 8/15, 9 am — 20% off ALL denim plus free shipping! one week only!
Foot Locker, 8/15, 11 am — Ready for Class? Last Chance to SAVE $15!
Alibris, 8/15, 8 am — Shop now Book Lover! Your $20 coupon expires in 5 days.
Neiman Marcus, 8/16, 12 am — Introducing Chanel beauty
RedEnvelope, 8/15, 1 pm — Wave your hankie to our Summer Sale.

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