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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Nike Store, 11/19 — Act Fast: Order Customized Gifts in Time for Holiday Delivery
While the end of guaranteed Christmas delivery with standard shipping is a little less than a month away for most retailers, there are a number of early shipping deadlines approaching. For instance, customized and monogrammed products often have earlier deadlines, as Nike promotes in this email. Oversized and heavy items also usually have earlier deadlines. Plus, this year Hanukkah started at sundown on Dec. 11 this year, so we’ll see some early deadlines for that too, as we’ve already seen from OfficeMax.
Costco, 11/19 — Create Your Ultimate Game Room and Preview Our Black Friday Offers!
Looking to build some buzz around their Black Friday deals, Costco promotes a preview of their offers in a preview pane banner. Overstock has included a similar banner in their emails recently.
HSN, 11/19 — Your Featured Products of the Week
Multichannel bars like the one in this HSN email are becoming increasingly common. Sometimes they’re combined with SWYN elements, as REI and others do. For more on multichannel tactics and strategies, check out the Retail Email Guide to Multichannel Engagement.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Harry & David, 11/19 — LAST DAY for FREE Standard Delivery* for Thanksgiving
1-800-Flowers.com, 11/19 — Save up to $10 on Thanksgiving Centerpieces
SmartBargains, 11/19 — EXTENDED 24 HOURS Better Thank Black Friday SALE
Eddie Bauer, 11/19 — Give the Gifts the Pros Use Free Shipping
Target, 11/19 — Ho ho home: Free shipping when you spend $50 on select holiday home updates.
Newegg, 11/19 — Home for the Holidays? $129.99 Sceptre 19" HDTV, $359.99 Panasonic 32" HDTV...
Ralph Lauren, 11/19 — Introducing The Ralph Lauren Custom Shop
Sam’s Club, 11/19 — Save this Season on Holiday Electronics at Sam's Club.
Macy’s, 11/19 — FREE SHIPPING + GREAT SAVINGS on festive looks for the whole family!
Northern Tool, 11/19 — Hundreds Of Gift Ideas On Sale + Free Gift Card
Hanna Andersson, 11/19 — Up To 40% Savings - The More The Merrier Sale!
Lillian Vernon, 11/19 — Exclusive Email Deal - 15% Off All Christmas Decor
Fingerhut, 11/19 — Fingerhut: Give High Quality Gifts this Holiday Season!
Ann Taylor, 11/19 — Shop Perfect Presents + 30% Off Your Entire Purchase
Abercrombie & Fitch, 11/19 — Now in stores for Christmas 2009
Neiman Marcus, 11/19 — FREE ONLINE GIFT WRAP through this weekend + Free online shipping at ANY PRICE
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