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  • July 10, 2007

AM Inbox: Shift to fall picking up

>>EEC-EMC Merger. Visit the EEC’s Voice of Email blog for more on why the deal was done and what it means.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Old Navy, 7/9 — Be the First To Shop Our Premium Denim!
Over the past week or two I’ve been seeing a lot more fall preview emails. Back-to-school email should also ratchet up over the coming weeks. In this email, Old Navy promotes its fall looks as a secondary banner in the form of a link to a video of a commercial they’ve apparently run on MTV.



Sports Authority, 7/9 — Need Help Finding The Right Running Shoe?
Sport Authority makes sure that their subscribers know about their shoe finder app. Alerting readers to tools to help them browse online pays off well. This strategy is also worth exploring if it’s hard to find these tools on your website—as is the case this shoe finder app. Of course, you could also make sure your website makes it easier to locate these tools as well.



SUBJECTIVITY SCANNER:
Alloy, 7/9 — all NEW Fall styles + 15% off your order
Neiman Marcus, 7/9 — PRADA: The fall collections plus FREE SHIPPING
J. Crew, 7/9 — Looks we love: cafe capri + ballet flat
Sam’s Club, 7/9 — Put the Summer on Ice with Sam's Club [promoting diamonds]
Banana Republic, 7/9 — Shine in our latest arrivals + new sale savings up to 60% off!
Foot Locker, 7/9 — Take 25% Off--no minimum purchase
Spiegel, 7/9 — Shop our Summer Sale & Save up to 75% + Pay Nothing Until October
Bloomingdale’s, 7/9 — Introducing Jill Stuart
Macy’s, 7/9 — $5 Shipping and savings at the Summer White Sale!
Sears, 7/9 — Free appliance delivery + savings for your home
Home Depot, 7/9 — Last Week to Save 20% on Rugs!
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