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  • May 25, 2007

AM Inbox: Share your stories

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Ralph Lauren, 5/24 — Share Your Stories About Polo Ralph Lauren
As part of its 40th anniversary celebration, Ralph Lauren is looking to tap its email subscriber community for stories, pictures and videos about “any memories or experiences you have related to the world of Polo Ralph Lauren.” It’s a nice way to promote the longevity of the brand while getting customers involved in the brand experience. Check out the Share Your Stories form.



Bed Bath & Beyond, 5/24 — A Special Invitation for Valued Shoppers
The retailer announced that it has acquired Christmas Tree Shops, saying: “We invite you to sign up to receive Christmas Tree Shops ads by email, or check out the fabulous selection of products in the current Christmas Tree Shops ad.” The language there about signing up to receive “ads by email” is a bit odd. Who wants “ads”? Why not say “special offers” from Christmas Tree Shops? That’s the term that Bed Bath uses on its sign up form on its homepage. Saying “news about sales and new products” is even better. It’s also a bit strange that they didn’t include Christmas Tree Shops’ name in the subject line.

Abercrombie & Fitch, 5/24 — Make It A Summer To Remember In Our Vintage Tees.
There’s nothing particularly special about this email, but the landing page is interesting in that it’s a side-scroller. Months ago I heard that side-scrolling emails have appeared in Europe, and I’ve been waiting patiently to see them among U.S. retailers. I haven’t seen any so far, but with retailers like A&F using the format on their websites, it’s only a matter of time before retail email marketers start experimenting with side-scrollers. Do you know of anyone who has tried this?

SUBJECTIVITY SCANNER:
JCPenney, 5/24 — Celebrate Memorial Day with FREE SHIPPING!
Banana Republic, 5/24 — Memorial Day Savings: $20 off cropped pants + further reductions...
Spiegel, 5/24 — Celebrate Memorial Day: Take an EXTRA 20% OFF our Entire Site!
EBags, 5/24 — 4-Days Only: Extra 20% Off + FREE shipping Memorial Day weekend
Foot Locker, 5/24 — Invitation Only: Save 30% at our Memorial Day Sale
Linens ’n Things, 5/24 — 20% Off TOTAL In Store + 2 Day Doorbusters
L.L. Bean, 5/24 — Our Top Gifts for Father's Day
Drugstore.com, 5/24 — Order alli now - revolutionary, FDA-approved weight-loss product
Drs. Foster & Smith, 5/24 — Dog Allergy Relief Tips
Saks Fifth Avenue, 5/24 — Free Shipping + SALE & SUMMER GETAWAY NECESSITIES
KB Toys, 5/24 — Climb Aboard with Pirates of the Caribbean

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