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  • April 17, 2012

AM Inbox: Sephora redesigns email with website relaunch

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sephora, 4/16 — The new Sephora.com...‏
Sephora has relaunched their website and redesigned their email template, mostly making small cosmetic changes such changing the navigation bar. With the redesign, Sephora has also added a link to their Pinterest page and promotes a Pinterest contest, making them one of the few retailers to do so. Here’s the new design (left) and the previous design from an Apr. 4 email:

Apr. 16, 2012 Sephora emailApr. 4, 2012 Sephora email
View this Apr. 16 email full-sized. View this Apr. 4 email full-sized.

Toys “R” Us, 4/16 — Monday Mega Sale! Up to 25% Off NERF, Beyblade & More - Online Only!
In this email, Toys “R” Us looks to engage subscribers with some social-triggered deals while generating new “Likes,” which provide more demographic and marketing data.

Apr. 16, 2012 Toys R Us email
View this email full-sized.

The landing page (below) doesn’t say, but I assume that Toys “R” Us will leverage the results back into their email and social media messaging. Toys “R” Us can also use individual’s vote to run a segmented campaign promoting the item they selected and similar items.

Landing page for Apr. 16, 2012 Toys R Us email
View this landing page full-sized.

Ralph Lauren, 4/16 — Celebrate Mother's Day With The Perfect Gift
In this email, Ralph Lauren beautifully captures the indifference of mothers toward their children. It’s a wonderful image, but probably not the best one to promote Mother’s Day gift-giving.

Apr. 16, 2012 Ralph Lauren email
View this Ralph Lauren email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Wayfair, 4/16 — Let the screen door bang all summer long. Up to 25% OFF Deck-cessories
Spiegel, 4/16 — Tax day break: Save 50%...Ends Today
TigerDirect, 4/16 — 48 Hour Tax Relief Sale: 5 Must-See Laptops...Over 30 Amazing Deals
Eddie Bauer, 4/16 — 15% Off. Last 2 Days. Tax Day Relief.
Kmart, 4/16 — Save on patio furniture & gas grills: Kenmore, La-Z-Boy, Jaclyn Smith & more
Ann Taylor, 4/16 — Dive In: Shop Our Swim Collection!
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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